Mustafa El-Rafey Joins QVC As Senior Vice President, Talent Management And Rewards

QVC has named Mustafa El-Rafey senior vice president of talent management and rewards.

El-Rafey, who will report to Beth Rubino, Executive Vice President of Human Resources and Workplace Services, will lead the development and implementation of a dynamic talent management and rewards strategy for QVC.

Damned if we know what that means.

“As QVC continues to expand into new global markets, Mustafa’s experience in building and implementing talent management strategies internationally across large, complex businesses makes him a tremendous asset to our team,” Rubino said in a canned statement. “We pride ourselves on retaining the most talented people, our greatest asset, and we’re thrilled to welcome Mustafa to QVC.”

In his new role, El-Rafey will focus on attracting and retaining key talent, driving a culture of development, performance and accountability, building leadership capabilities, and supporting careers in a way that maps to current and future business needs.

El-Rafey was most recently at Starbucks Coffee Co., where he spent two years as senior vice president of Talent Management, responsible for creating an integrated talent management strategy to bring the company’s mission to life.

Prior to working with Starbucks, El-Rafey worked at Mars Inc. for more than 20 years, where he held various management positions in sales, marketing, human resources and business development.

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