HSN No. 2 honcho Judy Schmeling got a big promotion Wednesday.
Schmeling, who has served as executive vice president and chief financial officer since 2001, was named chief operating officer and CFO of HSN Inc., effective immediately. HSN Inc. includes the home shopping network and the Cornerstone unit.
In her new role, Schmeling will be responsible for supply-chain operations and customer-care functions in addition to providing ongoing leadership for finance and information technology. These four areas are now company-wide centers of excellence spanning HSN and the Cornerstone portfolio of home and lifestyle brands.
“Judy is a world-class leader and the consummate professional, and she has been my partner in transforming HSNi and driving growth across all our businesses,” HSN CEO Mindy Grossman said.
“Under Judy’s leadership, we have strengthened our competitive position, achieved significant top- and bottom-line growth and increased shareholder value. She is superbly qualified to oversee our new operational centers of excellence, which are part of our continued drive to integrate key activities across all of our brands, maximize efficiency and deliver an immersive, seamless end-to-end customer experience.”
As HSN’s COO and CFO, Schmeling’s job will be to ensure efficient, cost-effective support in information technology, logistics and supply chain operations, customer care and facilities for HSN, in addition to managing all finance-related activities. She will continue to be based at the company’s headquarters in St. Petersburg, Fla.
“With this new structure, HSNi is better positioned than ever to capitalize on our strong brands and reshape the landscape of commerce,” Schmeling said in her canned statement. “I’m excited about the opportunity to fully leverage technology, supply chain operations and customer service across all of HSNi.”
Schmeling joined the company in 1994 as director of investor relations and treasury. She was promoted to vice president of strategic planning and analysis in 1998, to senior vice president of finance in 1999, to executive vice president and CFO in 2001, and to CFO of HSN Inc. when the company went public in 2008.
A native Floridian and a graduate of Florida State University, Schmeling is married and has three sons. She serves on the board for Constellation Brands Inc. and the advisory board of FM Global.
HSN also promoted two other senior finance executives, Michael Attinella and Patrick Vonderhaar, both reporting to Schmeling.
Attinella was appointed CFO of HSN and chief accounting officer of HSNi. He joined HSN in 2001 and most recently served as senior vice president, chief accounting officer and corporate controller of HSNi.
Vonderhaar was elevated from vice president and corporate controller to CFO for Cornerstone Brands.
In addition, Rob Solomon has been appointed executive vice president, customer care & operations administration, HSNi, and Bob Monti as executive vice president, Supply Chain & logistics, HSNi, both reporting to Schmeling.