April is Diamond Month, and even more importantly, it’s our birthday month.
Jewelry Television has been featuring diamonds all month, with the grand finale set for April 28 — our birthday! Holla for Taurus.
“There will be diamonds of every shape and color available online and on TV,” a JTV spokeswoman told us.
Now, we hate to throw a water balloon on JTV’s parade, but we don’t dig the quality of its while diamonds. We don’t expect flawless diamonds for bargain prices, but we don’t want cloudy ones, either. But the network’s colored diamonds look OK.
“Many consumers don’t realize that diamonds come in every color of the rainbow,” Natalie Parman, JTV’s vice president of merchandising, said in a canned statement. “JTV’s diamond month finale will be full of color featuring unique blue, champagne, cognac and chocolate diamonds alongside traditional white diamonds.”
According to JTV, the top trends in diamond jewelry include diamond earrings in numerous shapes and colors, as well as diamond cross and heart pendants.
“The hottest trend is blue diamonds,” Parman said. “Our customers clamor for any piece of jewelry featuring blue diamonds.”
Diamonds are known as one of the hardest substances in the world and are still the number No. 1 choice to signify love and commitment. Diamonds are also the traditional birthstone for the month of April. Yes indeed, it is our birthstone.
“Jewelry Television’s diamond buyers canvas the globe searching for the best buys on diamonds,” the network said in a press release. “JTV’s vast international network and purchasing power allow the network to offer a diamond selection difficult to find at traditional jewelry retailers.”