Crystal Creator Swarovksi Rolls Out Makeup, Fragrance Lines On HSN

And you thought Swarovski only did jewelry, silly goose.

We don’t know why, but in partnership with Groupe Clarins USA Swarovski will debut Aura by Swarovski fragrance and beauty products on HSN on April 15,the network said Thursday. And there little bits of the Swarovski crystals in the makeup.

And yes, there really is a Swarovski. Nadja Swarovski along with Harper’s Bazaar Executive Beauty and Fashion Editor Avril Graham, will appear on-air for the launch of the collection.

Here’s the HSN hype on the goods:

Celebrating each woman’s beauty, Aura by Swarovski is a unique and modern fragrance with fruity floral notes in an architecturally striking bottle.

The assortment of beauty products include the exclusive launch of Crystallize Your Lips, a collection of six new lipstick shades that enhances the lips, offering sparkle, comfort and shine.

The collection also includes an HSN exclusive set with a 1.7oz of the Aura by Swarovski Eau de Toilette fragrance and 3.4oz body lotion, as well as the Rose Crystal Gloss Makeup Jewel and an Aura by Swarovski Solid Perfume.

“The Swarovski name is synonymous with high-end luxury and we are thrilled to bring their new color cosmetics, fragrances and exclusive beauty sets to HSN,” Anne Martin-Vachon, HSN’s Chief Merchandising Officer, said in a prepared statement. “HSN is committed to offering our customers the best products and access to top authorities in the beauty industry and partnering with Swarovski and Clarins continues to elevate HSN as the ultimate beauty destination.”

The HSN exclusive Aura by Swarovski: Crystallze Your Lips collection is enriched with micronized Swarovski Crystals that capture and reflect the light. Each formula is incredibly rich, yet light in texture that provides complete, long-lasting color. Additionally, the Swarovski Rose Crystal Make-up Jewel lip gloss has a delicate texture and micronized crystals for sensual lips in a new beauty jewel case.

“We are excited to launch new Aura by Swarovski beauty products in the U.S. on HSN and look forward to a successful partnership,” Swarovski, executive board,member of Swarovski Crystal Business, said in a statement.

The Aura by Swarovski Solid Perfume is scented with the Aura by Swarovski fragrance and enriched with a glittering powder texture that gives the body a touch of luminescence. It comes in a palladium-finished case and adorned with a Swarovski crystal, this luxurious jewel was designed to be worn as a pendant, combining fashion and fragrance on-the-go.

The Swarovski assortment will also include Aura by Swarovski Perfumed Body Cream, Aura by Swarovski Eau de Mariage and the Swarovski Edition fragrance.

Jonathan Zrihen, President of Groupe Clarins USA added, “As the licensee for Swarovski Fragrances, we are very pleased to partner with HSN. We look forward to introducing the HSN audience to our fragrance Aura and to the dazzling world of Swarovski.”

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