HSN, HGTV, John Gidding Team Up On Outdoor Living Line

HSN has found another cable partner, teaming up with HGTV, whose talent — including “Curb Appeal” designer John Gidding — will appear on the home shopping channel, the pair said Monday.

The two cable networks are partnering on a product line called HGTV HOME Outdoor Living, debuting tonight at midnight. HGTV’s experts will offer advice and showcase an assortment of HGTV-curated outdoor products, including exclusive HGTV HOME-branded items.


By the way, Gidding is pretty easy on the eyes. Here is what he posted on Facebook six hours ago.

We will burn the midnight oil for John Gidding

We will burn the midnight oil for John Gidding

“Just boarded my flight to Tampa – and at midnight tonight I’ll be on Home Shopping Network – LIVE!” his home hotness wrote. “That’s right, HGTV and HSN are working together to bring you some pretty neat products, and I’ll be on hand to offer advice on an assortment of high-quality outdoor products!

First segment tonight is on at MIDNIGHT! (Literally burning the midnight oil tonight.) So if you’re up, join me on HSN. And tomorrow evening I’ll be hosting an online q&a, so if you want to ask me anything, I’ll catch you tomorrow and will post more details. :)”

The HGTV items include everything from planters to flowers to garden tools to lawn mowers to wind chimes.

“HGTV is the perfect partner for HSN,” Bill Brand, HSN Inc.’s Chief Marketing and Business Development Officer, said in a canned statement. “We have long admired their unparalleled ability to showcase home and design ideas. The new HGTV HOME Outdoor Living collection at HSN is a great way to extend our marketing reach to new audiences and connect them with inspiring content & great products.”

The multi-year partnership is designed to leverage the full potential of the HSN and HGTV brands, with HGTV becoming the face for HSN’s outdoor living category. The partnership will include creative, original content that will be integrated across the digital and on-air assets of both companies.

“HSN is an ideal partner for us because they have a rich understanding of what today’s consumers want and need,” Ron Feinbaum, HGTV’s general manager of consumer products, said in a canned statement. “This special collection will offer smart, functional, and aesthetically appealing solutions for everyone’s outdoor lifestyle. We expect that HGTV HOME Outdoor Living at HSN will further enhance HGTV’s relationship with an audience who is passionate about home — especially those people who believe that the beauty of home should transcend four walls.”

HGTV HOME Outdoor Living will feature products from categories including outdoor equipment, plants, lighting, water accessories, outdoor entertaining, garden tools and outdoor solutions. The HGTV HOME Plant Collection will also debut on HSN tomorrow, offering a variety of annuals, planters and nutrients.

At launch, extensive digital storefronts on both HSN.com and HGTVHOME.com will provide the outdoor home enthusiast with high-quality products and exclusive, transformational “how to” videos that will help them enhance the outdoor areas of their home.

HSN plans to expand the partnership in the future to introduce HGTV HOME Outdoor Living-branded products within additional home categories.

HSN and HGTV will also collaborate in the future to share content that will be available across both companies’ digital platforms. Tips on gardening, landscaping, entertaining and more from HGTV’s trusted authorities will give consumers the tools they need to beautify their home.


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