QVC will return to the Four Seasons Hotel in Beverly Hills (where we once stayed when we were covering cable TV) for its “Red Carpet STYLE – Live from L.A.” broadcast next Friday, Feb. 22.
This will be the fourth consecutive year that QVC will be broadcasting live from the Left Coast, the network said Wednesday.
The cast of characters will include Nicole Richie and Lisa Rinna, in their second QVC red carpet gig, will introduce new apparel from their collections.
Also on hand will be Jennifer Hudson and celebrity-Angelina-Jolie-stylist Jen Rade, who is scheduled to make her QVC debut with the launch of Edge by Jen Rade.
Joan Rivers will be doing accessories while Lori Goldstein and Heidi Klum are also scheduled to present their clothing and jewelry designs.
The cosmetics offerings will include Stila, Drybar and Julep.
“We are heading back to L.A. this awards season for another unforgettable celebration,” QVC U.S. CEO Claire Watts said in a canned statement.
“In addition to showcasing new products, this year’s broadcast will highlight red carpet moments through unique content from industry insiders. We are sharing the evening with our global QVC partners, and hope to present an unparalleled experience that promises to engage our viewers and inspire customers with style and beauty offerings from our experts.”
Jill Martin will serve as the red carpet correspondent for this shindig. ELLE magazine’s Joe Zee and Goldstein will be giving styling tips, and stylist Cristina Ehrlich has done videos for the broadcast.
Additional segments will spotlight QVC celebrities sharing their personal experiences during awards seasons, both past and present.
QVC will be doing that social media thang, as well. Jeannie Mai will be using Instagram. And don’t forget Twitter: QVC said it will “showcase in-the-moment snapshots of the exclusive affair tagged with hashtag #QVCRedCarpet, creating QVC’s very own ‘Insta-Glam’ experience.”