As part of its multi-year marketing partnership with Coca-Cola Co., HSN’s philanthropic arm is joining with Diet Coke for a month of promotions to raise awareness for The Heart Truth.
The Heart Truth is a national campaign that raises awareness and funds in support of women’s heart health education and research.
HSN’s activities include a curated “Red Store,” donation points across all of the retailer’s platforms and an in-store partnership with Walgreens in more than 7,000 stores across the country.
“We are very proud to be partnering with Diet Coke, The Heart Truth and Walgreens, to help promote an extremely important cause, create engaging, informative conversations on multiple platforms and raise funds for critical women’s heart health education and research programs,” said Bill Brand, HSN’s executive vice president of programming, marketing and business development.
“HSN Cares is committed to supporting women and families in need through raising funds for trusted global causes, and The Heart Truth campaign aligns wonderfully with HSN’s corporate responsibility campaign,” Brand said.
HSN’s “Red Store” is a boutique on HSN.com that features red products from brands including Liz Lange, Badgley Mischka, Vicky Tiel, Joy Mangano, Coca-Cola, Deborah Lippman, Korres, Lulu Guinness, Diane Gilman and many more.
During the entire month of February, HSN will donate a portion of the purchase price for items found in HSN’s “Red Store” to the Foundation for the National Institutes of Health (FNIH) to support The Heart Truth and women’s heart health education and research programs.
In addition, HSN jewelry designer and fellow Montclair resident Heidi Daus has designed her own version of the iconic Red Dress pin, exclusively for HSN.
The Red Dress is the centerpiece of The Heart Truth campaign, which was created and introduced as the national symbol for women and heart disease awareness in 2002 by the National Heart, Lung, and Blood Institute (NHLBI). The Red Dress® reminds women that heart disease is their No. 1 killer and inspires them to take steps to lower their risk for the disease.
HSN’s annual 24-hour dress event on Feb. 27 will also support The Heart Truth campaign, offering HSN customers the opportunity to donate to the cause by purchasing the perfect red dress.
The Heart Truth was developed by the NHLBI, part of the National Institutes of Health (NIH), U.S. Department of Health and Human Services (HHS). Through the campaign, the NHLBI leads the nation in a landmark heart health movement embraced by millions who share the common goal of better heart health for all women.
Through a point-of-purchase offer at more than 7,000 Walgreens stores, customers can visit the Diet Coke display and register to win $10,000 HSN gift card during the month of February. More than 6.3 million customers visiting these retail stores a week, so these Walgreen’s partnership is seen as a way to reach the millions of women affected by heart disease.
In addition, new HSN customers may receive a HSN coupon valid for $10 off a purchase of $20 or more when they purchase a 12-pack of Diet Coke during the month.
HSN customers can donate in support of the campaign via all of HSN’s platforms — TV, HSN.com, HSN Mobile and by calling 1-800-284-3100. One hundred percent of the donations will go to support women’s heart health programs to educate women about heart health and provide information on the risk factors of heart disease as well as tips for prevention.