ShopNBC vet Pamela McCoy debuted her diamond jewelry line this morning on Jewelry Television. We were at work and could not see it live, but we checked the goods online.
McCoy had already posted photos of some of her jewelry on Facebook, and it drew fire because the diamonds looked so cloudy. And McCoy declined to disclose what the quality rating of her diamonds was.
The stuff was not cheap. The least expensive item we saw was $100, and the priciest was $734, a diamond bracelet.
Here is what JTV had to say on its website about McCoy, who looks a hell of a lot difference — and younger — than she did when she was a host and vendor on ShopNBC.
Fashion and jewelry have always been directly related and very much in tune with each other. With that in mind, Pamela McCoy brings to JTV her passion for fashion and high-class jewelry with Pamela McCoy Diamonds. Pamela McCoy, a fashion icon as well as trend and jewelry expert, has more than 20 years of design experience and holds graduate certificates in diamonds, colored gems and precious metals.
Her collection features dazzling diamonds set in sterling silver wrapped in 14kt gold and rhodium with a fashionable twist of individuality, texture and upmost (sic) quality. Pamela’s love of both jewelry and fashion offers you a dazzling, aspirational look that you can both love and afford. Her pieces are classic with a contemporary attitude, topped with diamonds that maximize every facet. Indulge in this exclusive line of fine jewelry.