The brick-and-mortar stores are going nuts for Black Friday, and QVC is doing the same for that day and Cyber Monday, or as it is calling it, “Mobile Monday.”
The No. 1 home shopping network, crowing that its U.S. mobile orders increased by 142 percent in the third quarter, is predicting “that Cyber Monday will look more like Mobile Monday as more consumers than ever before turn to mobile and tablet devices for holiday purchases.”
QVC, crowing again, says it is the second-largest multi-category retailer in the Internet Retailer Mobile 400, and that it thinks mobile commerce will hit a milestone on Cyber Monday.
Here’s the scoop, according to QVC: “Unlike traditional retailers, QVC personalities will unveil fresh inspired gift ideas everyday on QVC.com, on QVC and through social channels, offering customers more holiday joy every time they log on and tune in this holiday season.”
QVC.com will be bringing us “Gift Tab,” where QVC shoppers can click to discover gift ideas inspired by real people (is Rick Domeier “real people”?), including QVC hosts, guests and the QVC customer community.
QVC.com will also feature the most pinned items from the QVC Pinterest boards.
The home shopping network will also be revealing weekly chapters of its “Inspired Gifting story, providing inspiration from perfect entertaining ideas to family gifts to stocking stuffers and a new way for Facebook fans to engage and share gift ideas.”
“As more consumers take advantage of the convenience of shopping online and on mobile this holiday season, we’re engaging our customers through new social experiences, across all our platforms, to inspire and to offer an alternative to the holiday chaos,” QVC CEO U.S. Claire Watts said in a canned statement.
“QVC has the second largest mobile retail business in the U.S., and our strategy to create digital shopping experiences with strong integration across TV, PC, tablet and mobile platforms is not only a success with our customers, but is significantly outpacing the industry,” she said.
Suring Thanksgiving week and beyond, QVC will hawking these items:
* Bose Wave Music System III with additional remote control
* HP 15″ and 17″ Laptops with Win8, Next Gen AMD A6 APU, 8GBRAM 1TB HD
* Keurig Platinum Plus Brewer w/64 KCups, Filter& My K-Cup
QVC’s “Better than Black Friday” will air 48 hours of nonstop shopping with deals in every show beginning Thanksgiving.
The Black Friday Today’s Special Value® will be available Thursday at midnight.
Mobile Monday will include a Today’s Special Value and special pricing on more than 5,000 items on QVC.com and on the QVC app, including gifts under $50.
QVC is also offering “Easy Pay” on every Today’s Special Value now through Christmas Eve, allowing customers to receive items right away with extended payments.
Somebody hide my credit cards, please!