HSN Starts Hunt For ‘Next Big Idea’ In Promotion With Seth Rogen Film

HSN has cooked up another promotion linked to a new movie, this time with Seth Rogen’s “The Guilt Trip.” Our fellow Taurus Barbra Streisand is also in it.

In the flick Rogen plays a struggling inventor traveling across the country to sell his product, and the deal is that HSN going to to conduct a nationwide search “for the next big idea,” it announced Thursday. The home shopping network is partnering with Paramount Pictures, part of nutty Sumner Redstone’s realm, and “online inventor community” Edison Nation, so were are told.

Coming Christmas Day

Aspiring inventors are invited to attend an open call at Paramount’s Hollywood studios on Nov. 17 or submit their ideas online at http://www.edisonnation.com.

“Long established as a launching pad for entrepreneurs, HSN will give one inventor the chance of a lifetime – to present their product at HSN,” the press release says.

“Once again, HSN proves to be an innovator in creativity and programming with this incredible tie-in to the film,” LeeAnne Stables, President of Consumer Products for Paramount Pictures and head of global marketing partnerships for the studio, said in a canned statement. “Creating an opportunity for inventors nationwide to have a chance to appear on HSN is a fantastic compliment to the storyline of an inventor on a cross-country road trip with his mother (played by Barbra Streisand) to pitch his product.”

Following the online search and at the live event, Edison Nation’s team of product experts will review the submissions and present the top concepts to HSN on Dec. 4. A panel of judges will select the final product and the inventor will have the opportunity to appear live on HSN during the primetime “The Guilt Trip” Event on Dec. 23 (Jeez, Christmas is coming) to share his or her inventing experience.

Their item will be sold at HSN next year.

“HSN has always been an incubator for bold and creative entrepreneurs,” our buddy Bill Brand, HSN’s executive vice president of programming, marketing and business development said. “Their passion, dedication and vision have greatly contributed to HSN’s success today. We are thrilled to be involved in this heart-warming, hilarious film and look forward to working closely with Paramount and Edison Nation to discover the next ‘big idea’.”

Got a product you want to pitch? You can show up at Paramount’s lot Nov. 17. Inventors are encouraged to preregister for the live event online at EdisonNation.com/GuiltTripLIVE in order to be guaranteed a spot in the prescreening product review.

Or go to Edison Nation (EdisonNation.com/GuiltTrip) now through Nov. 12 to submit ideas. It is free to join Edison Nation and costs $25 (mmmmmmmmm) to submit an idea, which covers a portion of the cost the company incurs to review all ideas.

Here’s the boilerplate on “The Guilt Trip.”

“The Guilt Trip” stars Rogen as Andy Brewster, an inventor about to embark on the road trip of a lifetime, and who better to accompany him than his overbearing mother Joyce, played by Barbra Streisand. After deciding to start his adventure with a quick visit at mom’s, Andy is guilted into bringing her along for the ride.

Across 3,000 miles of ever-changing landscape, he is constantly aggravated by her antics, but over time he comes to realize that their lives have more in common than he originally thought. His mother’s advice might end up being exactly what he needs. “The Guilt Trip” is directed by Anne Fletcher, written by Dan Fogelman and produced by Lorne Michaels, John Goldwyn and Evan Goldberg.

The movie opens Christmas Day.

HSN is also creating a week-long programming event tied to the opening of the film. “The Guilt Trip” Week, which runs Dec. 17 through 25 on HSN, is a celebration of independent inventors and ingenious products that gives customers an inside look at the multichannel retailer and the product creation process of some of the most popular brands and must-have products from HSN.

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One Response to “HSN Starts Hunt For ‘Next Big Idea’ In Promotion With Seth Rogen Film”

  1. Lauren Says:

    I think this is an interesting idea. Let’s hope the winner comes up with something more interesting than Huggable Hangers!

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