QVC Acquisition Send The Trend, E-Commerce Site, Relaunches

Send the Trend Inc., an e-commerce shopping destination, is celebrating the company’s acquisition by QVC with a relaunch that includes a broader range of beauty and accessory products.

It also has a new site that aims to give shoppers more recommendations and content that can be shared over their social networks, or so QVC said in a press release Tuesday.

“Acquired by QVC in February, Send the Trend leverages proprietary technology – a unique algorithm – to deliver monthly, personalized shopper galleries filled from an expanded product assortment, including Send the Trend branded collections and selections from QVC’s diverse product portfolio of prestige brands in jewelry, fashion accessories, beauty, hair care and skin care categories,” the home shopping network said in its press release.

Claire Watts

If you can figure out what that all means, you’re smarter than us.

“The teams at QVC and Send the Trend share a passion for bringing the customer what she wants, in the way she wants it,” QVC U.S. CEO Claire Watts said in a canned statement. “We consider Send the Trend to be a speed boat of innovation, an opportunity to experiment and develop new ways to interact with the customer with a shared goal of providing a unique, personalized experience.”

Through the QVC acquisition, Send the Trend will feature a broader assortment of brand offerings, including IsaacMizrahiLive!, Muxo by Camila Alves, Spanx by Sara Blakely, Judith Ripka, Kenneth Jay Lane, LOGO by Lori Goldstein, Dooney & Bourke, L’Occitane, Bliss, philosophy, Tarte, and Smashbox, among many others.

Send the Trend’s redesigned site will continue to deliver customized collections of fashion-forward accessories, jewelry and beauty must-haves directly to shoppers, and will roll out new social shopping features, including:

* New interface and editorialized layout

* A live feed that includes product updates, aggregated social network posts and site information.

* The innovative My Style feature, enabling shoppers to curate their favorite products into e-boutiques and share their selections with friends and family.

* A Send the Trend incentive program to reward loyal customers with credits redeemable on the site.

“The relaunched site is a truly social shopping destination,” said Divya Gugnani, co-founder of Send the Trend. “We are taking the common offline experience that women have over the weekend, perhaps while at the mall, chatting in a fitting room, and bringing that to customers online.”

“We created Send the Trend to eliminate the overwhelming atmosphere of shopping in department stores while offering better value over boutique shopping,” said Mariah Chase, co-founder of Send The Trend. “By adding great QVC brands and more social features to the site, our customers can now enjoy a more robust curated shopping experience and the fun of interacting with friends and family.”

Here’s the boilerplate on Send the Trend:

Send the Trend, founded in 2010, is an e-commerce destination for women’s fashion accessories and beauty co-founded by Divya Gugnani and Mariah Chase. Based on consumer style preferences, Send the Trend personalizes product recommendations and integrates customization into social shopping functions.


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2 Responses to “QVC Acquisition Send The Trend, E-Commerce Site, Relaunches”

  1. Joanie B. Says:

    Sigh ….. just one more way that they are trying to separate us from our hard-earned dollars. And yet another indication that they really have no clue as to whom their REAL target audience is. They continue to aim too low age-wise. Go ahead, waste your money, QVC, it’s not my problem.

  2. Peaches Says:

    I agree Joanie! The younger gals love the department store cosmetic counters and hang out at the malls…they need to aim more for us older gals with some money to spend who don’t wish to go to the mall every weekend.They also need to do something about their hosts who are so “fake”!! Fake lashes,fake hair,fake nails make them less credible in the beauty business. Tougher times are coming for all so they need better values like they used to have and do something about the ship/handling charges.Way out of value there!!

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