What the heck is ShopNBC doing? What is its brand?
We peeked at the No. 3 home shopping network’s website tonight to see what its Today’s Top Value was. We were surprised to see that Vicki Lawrence, who was one of comedian Carol Burnett’s partners in crime on her hilarious TV show, was on the air.
Lawrence was hawking a 19-episode DVD set, “The Carol Burnett Show: Carol’s Favorites” 19-Episode DVD Set & Memory Book. It’s $55.
Here’s what ShopNBC.com had to say:
The best of America’s most loved comedians! ShopNBC is proud to offer one of the most popular and beloved shows in television history – ‘The Carol Burnett Show.’ Starting in 1967 and continuing for 11 straight years, ‘The Carol Burnett Show’ was the ultimate variety show with music, acting, larger-than-life guest stars, and, of course, comedy. Now, you can own Carol’s favorite episodes with this 19 episode DVD collection and commemorative memory book!
From sketches and jokes to parodies and musical numbers, ‘The Carol Burnett Show’ is as funny now as it was 40 years ago. This exciting DVD collection features all of the show’s most famous sketches including ‘Went with the Wind,’ ‘As the Stomach Turns,’ ‘Carol & Sis,’ ‘Mr. Tudball and Mrs. Wiggins,’ ‘The Family,’ ‘Nora Desmond,’ and many more.
In addition to the DVD set, you will receive an 18-page memory book which mimics the famous memory book that Carol had all of her guest hosts sign. Filled with photos taken from the show and tidbits about your favorite scenes, the book also features stars who contribute their special memories of ‘The Carol Burnett Show’ including Jane Lynch, Carl Reiner, Amy Poehler, Betty White and more! This is the perfect collectible for any ‘Carol Burnett Show’ fan!
It appears that ShopNBC did a deal with Time Life to sell DVDs of a number of vintage shows, including Dean Martin’s TV show.
How this fits into ShopNBC’s brand as a home shopping channel is beyond us. But what do we know?