Seventh Avenue Fashion Guru Fern Mallis Exits QVC To Join HSN With Jewelry Line

Wow, two home-shopping-vendor switcheroos in one day!

HSN announced Wednesday that fashion industry guru Fern Mallis is bringing a collection of “globally inspired jewelry” to the network on Oct. 10. The line is called “Fern Finds.”

Fern Mallis

Mallis did have a fashion jewelry collection on QVC, as you can see here. We guess HSN CEO Mindy Grossman convinced her to switch ships.

This news follow in the wake of former ShopNBC diamond jewelry vendor Elian Schlesinger hoofing it over to Jewelry Television.

Regarding Mallis, her jewelry will bow during HSN’s “Insider New York” event. It’s “a 22-piece assortment features various statement pieces including a show-stopping layered necklace with matching cuff, embellished bangles, chunky necklaces and gem encrusted rings and earrings from $35 to $139,” according to HSN.

“I’m really looking forward to working with HSN – sharing my travels and discoveries with a new audience, and nurturing and growing the Fern Finds brand,” Mallis said in a canned statement.

Mallis is currently president of her own leading international fashion and design consultancy — Fern Mallis LLC. She also hosts the conversation series “Fashion Icons with Fern Mallis” at New York’s 92nd Street Y, which has featured notable in-depth interviews with Calvin Klein, Donna Karan, Tommy Hilfiger, Tom Ford and Michael Kors. Additionally, she hosts fashion industry talk show “Fashion Insiders with Fern Mallis” on SiriusXM’s celebrity talk channel, Stars.

“Fern Mallis is a highly respected, transformational force in fashion and we are thrilled to welcome her to HSN,” said Anne Martin-Vachon, HSN’s chief merchandising officer. “Her vibrant style and unique point of view fits well within our portfolio of top designers as we continue to elevate HSN as a destination for Fashion. Fern’s collection is bold, eclectic and of the highest quality and is sure to resonate with the HSN customer.”

Mallis is known for her role as senior vice president of IMG Fashion and is hailed as the creator of New York Fashion Week, where she served as executive director of the Council of Fashion Designers of America (CFDA) for 10 years.

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