We’ve cringed every time we’ve seen Lara Spencer, of “Good Morning America,” dressed up as Wonder Woman for a QVC promo on “Super Saturday Live.” How annoying.
But it is for a great cause. She’s helping QVC raise money for ovarian cancer.
The home shopping network is teaming up with the Ovarian Cancer Research Fund (OCRF) for “QVC Presents Super Saturday Live,” which is scheduled to air live from the Hamptons on Saturday, July 28, at 2 p.m.
During this two-hour “designer charity sale,” fashion, beauty, jewelry, accessories and home items will be available at half the manufacturer’s suggested retail price with net proceeds benefiting OCRF.
Laura Geller, Peter Thomas Roth, Amrita Singh, Honora, B. Makowsky and more will be featured during the live broadcast from OCRF’s Super Saturday.
Fashion designer Isaac Mizrahi is also scheduled to give viewers a sneak peek of his new Isaac Mizrahi New York line by offering a special item during the event.
In addition to raising awareness through fabulous finds, “QVC Presents Super Saturday Live” will take viewers on the red carpet with exclusive interviews with celebrities attending the charitable event.
“QVC’s efforts surrounding Super Saturday have been integral to OCRF’s overall mission of advancing the field of ovarian cancer research,” OCRF CEO Audra Moran said in a statement. “As a result of our relationship, our message extends beyond the Hamptons and into millions of U.S. homes.”
Joining QVC and OCRF in the fight against the deadliest of all gynecologic cancer is Lara Spencer, of “Good Morning America,” who is featured in both print and television public service announcements for “QVC Presents Super Saturday Live.”
“QVC is passionate about spreading OCRF’s message, and our hope is to heighten awareness with each broadcast,” said QVC CEO U.S. Claire Watts. “We are thrilled to have Lara Spencer’s support this year, plus we are excited about our new Pinterest initiative.”
QVC has turned to the social media network to launch a dedicated Pinterest campaign designed to bring even greater support to OCRF’s cause. The multimedia retailer created a Super Saturday board, which includes pins with Spencer and facts surrounding ovarian cancer. Followers are encouraged to repin with a purpose. For every repin, QVC will donate 50 cents, up to $5,000, to OCRF.