ShopNBC Names Target Vet Its Director of Consumer Electronics

ShopNBC has appointed Lee Goehring, a retail veteran of Target Corp. and Best Buy, its director of consumer electronics, the home shopping network said Tuesday.

Consumer electronics is a segment where ShopNBC has had a disaster, with one of its vendors apparently going under and CE sales just generally plummeting.

Previously, Goehring was a senior buyer for electronics at Target Corp., where “he achieved double-digit improvements in sales in a highly competitive e-commerce marketplace,” according to ShopNBC.

He also held electronics merchandising positions at Best Buy including home audio, computer peripherals, hardware and notebooks.

Most recently, Goehring managed a $150 million portfolio of electronics product lines for major national retailers. His appointment is the result of an extended national executive search, ShopNBC said.

“We are pleased to have Lee join our team as director of consumer electronics,” ShopNBC president Bob Ayd said in a canned statement. “His extensive experience, proven track record and industry contacts will be an important component of strengthening the consumer electronics segment over the long term. We look forward to his contributions.”

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