ShopNBC Sued By Swatch Over ‘Men In Black’ Watch

Oh, the woes never seem to end for ShopNBC.

And what would we do without our loyal readers tipping us off about breaking news in the home shopping world?

A Facebook friend told us that the No. 3 home shopping network and Stuhrling Original LLC are being sued for alleged trademark infringement by Swatch Group Inc. — all over a watch that’s appeared in movies such as “Men in Black,” according to reports this week by National Jeweler and The Hollywood Reporter.

The lawsuit, filed in U.S. District Court in the Eastern District of New York, claims that Stuhrling knocked off the Hamilton “Ventura” watch and then sold those alleged “copies” on ShopNBC, its website and, according to National Jeweler. Stuhrling named its timepiece the “Ricochet.”

Stuhrling officials denied the charges in the lawsuit, and ShopNBC couldn’t be reached for comment by National Jeweler.

The lawsuit said that the Ventura watch, the first electric battery-powered watch, debuted in 1957. Will Smith wore the Ventura in all three “Men in Black” movies, and it also appeared in an episode of “Mad Men,” according to National Jeweler.

Never a dull moment in Minnesota, apparently.

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