QVC’s David Venable Goes Back To Aspen To Hawk His Cookbook

Here’s the job we want: Going to Aspen each year for the “prestigious” FOOD & WINE Classic in Aspen.

Yes, QVC’s usually kitchen-bound David Venable will be back in Colorado. And he’s written a cookbook, which he will be hawking. Good Lord.

As part of the F&W Classic’s 30th anniversary celebration, QVC will air a special edition of “In the Kitchen with David” Sunday at noon.

The program will feature the season’s culinary “must-haves” as well as a star-studded lineup of celebrity guests including Lidia Bastianich and Susan Feniger, who will be offering her new cookbook “Street Food,” one month before it hits stores.

FOOD & WINE Editor in Chief Dana Cowin is also scheduled to stop by the broadcast to offer FOOD & WINE’s Best of the Best cookbook and bonus FOOD & WINE Cocktails 2012, more than three months before it hits stores.

During his three-hour show, Venable will also be cooking up some excitement of his own as he offers shoppers the opportunity to pre-order his new cookbook “In The Kitchen With David: QVC’s Resident Foodie Presents Comfort Foods That Take You Home,” more than four months before it drops.

“Participating in the FOOD & WINE Classic is a huge honor, which is why we are thrilled to have the opportunity to, once again, take viewers inside the prestigious event,” John Kelly, QVC’s vice president of merchandising, said in a canned statement. “Beyond the latest cooking gadgets and gear, this year’s broadcast will include dynamic segments featuring recipes and tips from David as well as a variety of star chefs attending the festival.”

Assisting Venable with celebrity and guest interviews will be recognized media personality Sissy Biggers. Biggers, who regularly hosts the FOOD & WINE Classic Cook Off, will assume an additional role this year and serve as a guest correspondent during the QVC broadcast.

QVC viewers will also be given VIP access to some of the premier celebrations marking the FOOD & WINE Classic’s 30th anniversary with special content from exclusive parties and tastings, including the multimedia retailer’s own “QVC Experience” tent, which will be at the entrance to the F&W Classic’s renowned Grand Tasting Pavilion.

Designed to bring the “In the Kitchen with David” broadcast to life, the “QVC Experience” will allow attendees to sample recipes from Venable’s upcoming cookbook and even participate in a blind wine tasting challenge where participants can vote on their favorite wines.

Visitors will also have the opportunity to preview premier cooking and dining products available through the retailer, including KitchenAid, Le Creuset, Capresso and more. The “QVC Experience” will also feature the QVC and In the Kitchen with David applications.


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