HSN, through the home shopping network’s philanthropic arm HSN Cares, has teamed up with the March of Dimes as the “Official Partner of Mother’s Day and Father’s Day.”
HSN is one of the first retailers to support the March of Dimes’ new marketing campaign titled imbornto which recognizes that every baby is “born to do something great.” This commitment reinforces HSN Cares’ overall mission to raise awareness and funds for trusted organizations helping women and families in need.
Throughout the Mother’s Day and Father’s Day holiday season (April 28 – June 17), HSN customers will be able to donate to the imbornto campaign anywhere or anytime they want to shop, through all of HSN’s channels, on-air, online and via mobile and SMS text.
Donations of $1, $5, $10 or $25 can be added to any purchase with 100 percent of the donations benefiting the March of Dimes, going toward improving the health of babies by preventing birth defects, premature birth and infant mortality.
“We are very proud to be partnering with the March of Dimes to support and promote such an important campaign, and to raise funds that will help mothers and fathers everywhere,” said our buddy Bill Brand, HSN’s Executive Vice President of Programming, Marketing and Business Development.
“HSN Cares is committed to supporting women and families in need through raising funds for trusted global causes, and March of Dimes aligns wonderfully with HSN’s corporate responsibility campaign. We look forward to working with this amazing cause as they roll out the imbornto campaign and believe our customers will join in our excitement over the partnership.”
HSN employees had the opportunity to participate in the March for Babies over the past weekend; a 3-mile walk through Safety Harbor, Fla., which raised funds to support research and programs that help moms have full-term pregnancies and babies begin healthy lives.
HSN was recognized for its support prior to the official campaign kick-off when it received the Retailer of the Year Award at the 37th annual March of Dimes Beauty Ball for innovative leadership this past March.
“We are truly excited about the new campaign as well as the support of HSN – an amazing company, committed to children and families,” said Chad Royal-Pascoe, Vice President of National Strategic Alliances and Cause Marketing. “Through imbornto, we will make more consumers aware of the role that March of Dimes has played in maternal and infant health. HSN’s overwhelming support will play an integral part in the launch and success of this year’s campaign.”
On Tuesday HSN featured the Hoffman Family from Weston, Fla., during “HSN Today,” the network’s block of morning programming.
Joshua Hoffman, the 2010 March of Dimes National Ambassador, was born four months early and spent three and a half months in newborn intensive care. The Hoffman family credits the research and treatments funded by March of Dimes with helping Joshua overcome his premature birth; he is now a happy and healthy nine year-old. In 2004, Josh’s younger brother Alex, was born nearly full term and healthy, thanks in part to information provided by the March of Dimes.
During the campaign, HSN customers can call 1-800-284-3100, text GIVE to 47688, and visit HSN.com, keyword: March of Dimes to donate.