HSN Does Another Mag Partnership, This Time with ‘House Beautiful’

HSN and House Beautiful magazine, a leading shelter pub, are teaming up to debut” House Beautiful Marketplace,” the home shopping network said Monday.

The initiative debuted on HSN.com/HBMarketplace and HSN Mobile on Friday, and will premiere on TV tomorrow, April 17. The “House Beautiful Marketplace” is billed as “a decor destination offering thousands of home furnishing items, including an impressive array of furniture, lighting, rugs, wall art and accessories.”

The new collection will span a variety of design styles, from classic to modern. Each month, the House Beautiful Marketplace on HSN.com will feature “House Beautiful Picks” — items hand selected by the magazine’s editors who will contribute exclusive editorial content, advice and inspiration to customers.

During HSN’s Spring Home Design Event from April 17—19, the “House Beautiful Marketplace” will debut on HSN TV with House Beautiful Editor-in-Chief Newell Turner appearing to offer his take on the latest trends in home design.

“The ‘House Beautiful Marketplace’ further establishes HSN as a ‘go to’ destination for compelling design and decor items and we are excited to be partnering with such a well-respected publication,” said Chris Nicola, who has one of the longest titles in the world: HSN’s senior vice president of merchandising — home design and improvements.

“The HSN consumer is always looking for unique shopping experiences that delight and entertain, so we know she will appreciate the incredible collection of products we’re offering that speak to today’s trends,” Nicola said.

Turner also chimed in, as editors usually do.

“House Beautiful is the most trusted resource in home decor, and we are thrilled to partner with HSN,” said Turner. “HSN gives us an engaging new way to connect with readers. Our goal with the ‘House Beautiful Marketplace’ is to inspire and make it easier than ever to find the perfect furnishings for your home.”

Trends and insight found in the most recent House Beautiful issue will be incorporated across all of HSN’s platforms, with Turner, senior editor Orli Ben-Dor and other top editors making special appearances.

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