QVC’s Big Bonanza Silver Sale used to be a bid deal. Now, with silver prices soaring, not so much.
The No. 1 home shopping network used to devote 24 hours to its silver and gold events. Now, those jewelry events have been pared way back.
Note to QVC CEO Mike George: If you had more jewelry events, maybe your jewelry sales wouldn’t be sagging, as you reported during a recent fourth-quarter conference call.
QVC already has a preview of its Bonanza Silver items online. The TV event kicks off tomorrow, Thursday.
QVC is promising “spring’s hottest looks in sterling silver jewelry. Enjoy new debuts and additional designs — all on sale — from some of your favorites.”
Big Bonanza Silver started at midnight, running through6 a.m.; then from 9 a.m. to noon; 6 p.m. to 9 p.m. and 9 p.m. – to midnight.