HSN And Bon Appetit Magazine Claim They Cooked Up A Hit

HSN sold more than 20,000 units Tuesday with its debut of the Bon Appetit Collection, one of the most successful culinary launches in the the network’s history.

The line of cookware, small appliances and kitchen tools is a spin-off of Conde Nast gourmet magazine, Bon Appetit,

Key items within the Bon Appetit Collection, the first branded culinary line from the magazine, were especially popular with HSN customers including: a Seven-Quart Programmable Pressure Cooker, which sold more than 14,000 units in less than five hours airtime; a Bon Appetit Stainless Steel Pineapple Cutter, which sold more than 2,700 units in just 18 minutes airtime; and a Bon Appetit Stainless Steel/Silicon Mixing Bowl Set which sold more than 120 units per minute.

“HSN is thrilled with the success of the new Bon Appetit Collection,” Sandy Conrad, HSN’s senior vice president of Merchandising, said in a canned statement. “Chefs Ryan Scott and Mary Nolan clearly resonated with our customer and combining their talents with high-quality products that have been tested and approved by the Bon Appetit Test Kitchen has proven to be a tremendous success. We look forward to introducing exciting new additions to the collection in March.”

“We are very excited about our new partnership with HSN and look forward to its continued success,” said Pamela Drucker Mann, vice president and publisher of Bon Appetit.

The Bon Appetit Collection includes an impressive array of high-quality, modern stainless steel cookware; small appliances including pressure cookers and immersion blenders; as well as cutlery and prep tools. Each item in the Bon Appetit Collection is rigorously vetted by the Bon Appetit Test Kitchen and new additions to the collection will debut on HSN and HSN.com in March.

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