Do the folks at Jewelry Television have gallows humor?
That’s what we wonder every time we see, and cringe at, the network’s promos for its new “Titanic Jewelry Collection.” The pieces have a vintage feel, and look pretty. Of course, there’s a big blue heart in the collection. But that name!
Here is JTV’s description:
For four magical days, the Titanic’s elite passengers reveled in every modern luxury known at the time. Jewelry of that time was depictive of the Art Nouveau and Edwardian eras. Art Nouveau jewelry was influenced on naturalism, involving unusual designs within a symmetrical frame encompassing foliage, leaves, enamel, pearls, crystals and gemstones. Edwardian designs included more formal jewelry; tiaras, brooches, rings, pendants, earrings, bracelets and sautoir necklaces. Many set with brilliant gemstones, diamonds, crystals and pearls.
But what marketing whiz thought it would be a good idea to name the line after one of the worse disasters at sea ever?
The jewelry pieces have names, as well, of what would appear to be passengers on the ill-fated 1912 voyage. We think. Actually, we’re not quite sure if they were real people, or just made up by JTV.
For example, here is what JTV has to say about its Eleanor Social Butterfly Brooch.
Eleanor Widener first class passenger of the Titanic. Eleanor and her husband and aren’t the richest passengers on board–that honor goes to John Jacob Astor–were not far behind him. Her husband is the heir to the largest fortune in Philadelphia and, with that, comes a certain social responsibility.
Consequently, we were very well known for our lavish parties and our enviable guest lists. Once aboard the Titanic, we will make it a point to meet the right people and invite them to our private parties. Speaking of being social…you might find Eleanor wearing this social butterfly brooch while waiting to chat with her fellow passengers.
And we definitely that think JTV jumped the shark when its says “The Titanic Jewelry Collection launches Tuesday, Jan. 17.”
Launches indeed. That’s a real knee slapper.