For those who have been wondering what to get The Homeshoppingista for Christmas, here it is: A $23,767 tanzanite stone.
We saw this 32-carat beauty last night at some ungodly hour on Jewelry Television. At first we thought we were seeing things when we got a gander at the price onscreen for this loose gemstone.
We guess it is part of the Hidden Tanzanite Reserve that JTV has been touting. But why would anyone buy a gem like this, for the price of a car, without seeing it in person? Better yet, who has $24,000 to buy a gem?
It is a rectangular cushion cut, and has the gorgeous deep blue-purplish color of high quality tanzanite, for sure. But $24,000?
This is one of the highest-priced items we have ever seen on a home shopping network. The only thing that may have rivaled it in the past were some of Sonia Bitton’s one-of-a-kind diamond rings on ShopNBC, when she was doing diamonds, not CZ, and Charla Rines was still a host.
There’s a lot going on down in Knoxville. The network will be “introducing a new garnet with a beautiful color shift–Masasi Bordeaux Garnet,” according to its Facebook page.
Apparently, it “color changes from a honeyish salmon color to a sparkling Bordeaux. And it’s called Masasi because it comes from the same region as our now legendary Masasi Blue Color Change Garnet.”
JTV recently posted that it was also shooting a new branding campaign, and the photo of the shoot had an African-American model in it. That’s the first person of color we’ve seen even vaguely associated with this almost-all-blonde network.