Jewelry Television probably broke out the moonshine this week, because it has racked up more than 100,000 fans on its official Facebook page.
“We are thrilled to reach this milestone as one of our social media initiatives,” Dana Sebby, JTV’s community manager, said in a canned statement. “By using popular social media channels such as Facebook, Twitter, YouTube and JTV’s mobile application, we have been able to personally interact with our customers to gain a better understanding of what they want. We are using this real-time dialogue and feedback to improve our broadcasts, service and product offerings.”
In addition to JTV’s official company fan page, each on-air host as a Facebook page dedicated to interacting with viewers about upcoming shows and promotions.
“It’s really important to develop a two-way conversation with our customers,” host Heidi Kouns said in a canned statement. “Social media tools are providing valuable interaction that helps us improve our presentations and drive tune-in for our shows.”
Which blonde host is she? They all look alike to us.
JTV needs a little flava in its host roster, if you know what we mean. Aren’t there any Hispanics or African-Americans in Tennessee?
“As social media technology continues to evolve, we are committed to growing and advancing with it,” Brian Wilhelm, JTV’s director of online marketing, said in his canned statement. “We look forward to integrating Facebook content into our live broadcasts.”