HSN, Conde Nast Cook Up ‘Bon Appetit’ Branded Kitchen Collection

HSN and magazine publisher Conde Nast are creating a new collection of culinary products under the label of Bon Appetit, the gourmet rag, that will be available exclusively on the home shopping network in January, they announced Monday.

The agreement is part of a successful ongoing relationship that began between Conde Nast and HSN in 2008 and represents the type of licensing venture Conde Nast is most interested in pursuing for its iconic portfolio.

At the Jan. 31 debut the collection will include stainless steel cookware; small appliances including pressure cookers and immersion blenders; as well as cutlery and prep tools. Each item will be produced in partnership with Bon Appetit experts and rigorously vetted in the magazine’s test kitchen. New additions to the collection will be added every other month.

We’re told that Bon Appetit’s resources will be utilized to bring the brand to life on HSN. Experts from the Bon Appetit Test Kitchen will appear on-air to offer tips, recipes and cooking demonstrations to HSN customers.

“We’re delighted to be able to work so closely with HSN to develop a collection of high quality products for our readers,” Bon Appetite editor in chief Adam Rapoport said in a canned statement. “In the magazine, we often talk about the tools needed to bring a menu to life, and therefore we felt it was extremely important to create a line that would allow home cooks to get the most from their favorite recipes and strengthen the trust readers already have in Bon Appetit.”

Bill Brand, HSN’s executive vice president of programming, marketing and business development, also chimed in.

“HSN is excited to deepen our partnership with Bon Appetit and extend our strategic marketing relationship with Conde Nast,” Brand said. “This brand partnership leverages Bon Appetit’s rich editorial content with HSN’s ability to develop great products and one-of-a-kind consumer experiences.”

And here’s another exec.

“We are very excited about the Bon Appetit collection because it represents the licensing model we wish to pursue in the future,” said Julie Michalowski, senior vice president consumer business development. “With HSN, we’re working closely with an exceptional organization that understands our brands and sells directly to the consumer. We are integrally involved in all facets of the products’ development and marketing strategies, and we know that the end product will accurately reflect the spirit and quality of the Bon Appetit brand.”

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