HSN Debuts Holiday Promotion With Scavenger Hunt

In this brutal retail environment, HSN is trying to get some traction by kicking off the holiday shopping season with a big promotion, called “More Amazing Gifts, One Amazing Destination.” HSN will give away $150,000 in goodies.

The will include “an interactive scavenger hunt helping customers discover the season’s most unique, exciting gifts — all presented by today’s hottest designers, celebrities and trusted experts,” HSN said in a press release.

The network’s holiday line-up includes new fall fashions from Mariah Carey, IMAN, Naeem Khan, Queen Latifah and Twiggy; home solutions and decor from Nate Berkus, Joy Mangano, Jenny McCarthy, and Vern Yip; and beauty from Mary J. Blige, Jennifer Flavin-Stallone and Kate Walsh.

Mary J. Blige and the fragrance she launched on HSN

Customers can play HSN’s “Amazing Gift Giveaway $150,000 Instant Win Game and Sweepstakes,” sponsored by Kraft Foods. Residing in the HSN Arcade, this weekly game will cross all of HSN’s platforms — TV, online, mobile and social. That game runs until Dec. 20.

Players can receive promotional offers ranging from 10 percent to 15 percent off; $20 gift cards, free shipping/handling and special Kraft Foods holiday offers.

Starting Oct. 28, winners will be announced live on-air each week during HSN’s Gift Friday shows and will have a chance to win all the amazing gifts featured during the 4 p.m. show.

Additionally, weekly online video “super challenges” will guide players as they hunt for clues to earn their chance to earn additional entries into the grand prize sweepstakes.

To help shoppers find the perfect gift for everyone on their list The Holiday Gift Store, found on HSN.com, provides customers with gift options that fit any budget — gifts under $25, gifts under $50, gifts under $100 and gifts of luxury.

Part of the company’s overall “HSN Cares” philanthropic campaign, HSN has once again kicked off its 2011 holiday shopping season with the return of its heART HSN 2011 Designer Ornament Collection, a compilation of beautiful, limited-edition designer ornaments, personally designed by 40 HSN partners.

Available exclusively on HSN and HSN.com, 100 percent of the profits – no less than 30 percent of the purchase price of each ornament – will be donated to St. Jude Children’s Research Hospital.

Additionally, launching Nov. 1, HSN will partner with St. Jude this holiday season for its annual Thanks and Giving campaign to support their lifesaving work of finding cures for children battling cancer and other deadly diseases.

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2 Responses to “HSN Debuts Holiday Promotion With Scavenger Hunt”

  1. Wayne Says:

    QVC & HSN are in the holiday mode full force with their Christmas trees & decorations getting the viewers/customers in the spirit that it’s overkill even before Halloween. I would rather see Christmas decorations on the shopping channels after Halloween just like when I was growing up because it looks kind of silly as well as a little cheesy.

  2. homeshoppingista Says:

    I agree with you Wayne.

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