HSN Goes To London, Queen Latifah And Tony Bennett In The House

We finally found time to listen to HSN’s second-quarter earnings call from last week, and CEO Mindy Grossman offered a few tasty tidbits.

First of all, HSN will have its second destination event, this time going across the pond, as they say. The No. 2 home shopping network will be traveling to London to televise its shows, with vendors such as Twiggy, who does a clothing and accessory line, as part of the picture.

We believe the first destination event was last year’s birthday celebration in Vegas.

HSN will also continue its live concert series, this time with singing legend Tony Bennett. HSN will celebrate Bennett’s 85th birthday with a live performance by the songmeister, and the sale of his new CD.

And one of our favorites, Queen Latifah, will be debuting her new apparel line, for larger gals, this month.

Grossman also noted that the No. 2 home shopping channel had kicked off the third quarter with a bang, with Jennifer Lopez on the air to hawk her new perfume. This was immediately before Lopez announced her shocking split with Marc Anthony.

Diva Mariah Carey’s apparel line also premiered, and Grossman didn’t mention how Carey’s appearance was considered so wacky that it went viral.

Wall Street analysts asked Grossman about its jewelry business, since jewelry is a category whose sales have taken a huge hit during the recession.

“We feel good about our jewelry business,” Grossman said, adding that the product mix had been adjusted.

HSN’s has expanded its array of bronze-based metals, as we just saw this weekend with Studio Barse, because of the high cost of precious metals such as sterling and gold.

“We don’t have a very heavily entrenched gold business,” Grossman said. “If you look at our jewelry portfolio, it is incredibly diverse.”

HSN’s fashion jewelry business has increased, and Carol Brodie’s Rarities line of fine jewelry has performed well, according to Grossman.

“We’re feeling positive on the jewelry side,” she said.

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