ShopNBC Adds Three More QVC Retreads To Its Management Roster

ShopNBC should change its name to QVC2. There are more QVC veterans there now than you can shake a stick at.

In addition to its top management being QVC alums, Friday ShopNBC announced that it will be working with three consultants, all of them QVC vets, for major information technology, process engineering, merchandising and customer service initiatives.

The aim is to drive incremental sales and improved operational performance and efficiency within the network’s television, call
center & customer service, Internet and mobile operations.

With over 30 years of senior level IT experience in the interactive retailing industry, Rob Cochran will focus on creating IT processes enhance the customer experience and provide greater user interface.

Cochran spent 20 years at QVC, where he held several senior IT leadership roles, including CIO, where he successfully led teams on a global basis in applications development, technology services, information architecture, network services, operations, and end user services.

He was twice named one of the Top 100 CIO’s in the U.S. by CIO Magazine.

Leveraging 25 years of logistics and customer operations experience, Nancy Kunkle will provide process-engineering advice aimed at further monetizing customer retention initiatives and streamlining product and content creation.

Kunkle has 25 years of management and process-engineering experience in customer-focused initiatives. Kunkle has a logistics background, focusing on technology, process and organization improvements as well as customer service and call center operations.

She has 16 years of broad-based process management experience at Boeing Co., serving most recently as Program Manager – Product Support, providing program management for supply chain processes and product development.

Kunkle was with QVC for nearly a decade, having served multiple leadership roles in customer advocacy and call center operations, where she led a number of successful customer-focused, sales growth initiatives.

A multichannel veteran of 25 years, Dennis Reustle will focus on commerce and merchandising initiatives tied to a number of incremental revenue streams.

Reustle has over 25 years of executive experience in multichannel retailing. Having spent over 20 years at QVC, Reustle brings in-depth expertise and a track record of accomplishments, having served most recently as senior vice president of new business development as well as in a number of leadership positions, including senior vice presi and director of commerce at QVC – UK.

Reustle currently serves as an adjunct professor in the Business Department at Eastern University in St. David’s, Pa.

“To support and expand our talented leadership team, we are adding three impressive industry players on a strategic consulting basis to focus on several key priorities,” SHopNBC president Bob Ayd said in a canned statement. “Having made great strides in turning around the business and improving the capital structure, opportunities to drive incremental revenue via business continuity, customer retention & service, merchandising processes, IT, and enhanced operations are now in our sights. We have tapped three highly capable executives to help support us in our growth strategies and execution. I have worked with all of them in the past; they are simply terrific. We are pleased to welcome Rob, Nancy and Dennis to the team, and we look forward to their contributions.”

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One Response to “ShopNBC Adds Three More QVC Retreads To Its Management Roster”

  1. Richard Romer Says:

    Why has Shop NBC gotten rid of several popular show hosts like Charla Rines etc.?
    Shoppers/Viewers get used to specific personalities.New hosts are fine, but keep the old ones.

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