QVC’s Back On Fashion Week Runway With Debuts Of Camila Alves, Meghan Fabulous and Malina — You Can’t Make Up These Names Folks

It’s back.

QVC will once again — tada — “offer viewers a front row seat with Mercedes-Benz Fashion Week – Live from New York,” as its press release said.

The home shopping network is scheduled to debut the spring 2011 collections from some of fashion’s “biggest names” during two live broadcasts this Friday at 10 p.m. and Saturday at 10 p.m. Biggest names — sez who?

The Friday show is scheduled to feature the debut of Muxo by Camila Alves, a luxury handbag line from the stylish television personality, and Meghan Fabulous, the eponymous fashion line from one of Hollywood’s favorite designers.

Manhattan-based accessories designer Malini Murjani will launch her line of globally inspired handbags during the Saturday broadcast. Additionally, some of QVC’s most popular designers, including the Kardashians, Marc Bouwer, Lori Goldstein, Melania Trump, Dennis Basso and Isaac Mizrahi, will unveil the latest spring 2011 collections throughout both shows.

“Mercedes-Benz Fashion Week has become one of QVC’s most-highly anticipated programming events,” QVC U.S. CEO Claire Watts said in a canned comment. “Our viewers love the inside access that we provide to the world’s premier fashion event. We are excited to introduce them to new QVC designers, as well as the latest looks from returning favorites with the behind the scenes excitement only we deliver.”

“Mercedes-Benz Fashion Week – Live from New York” is part of “25 to Watch,” QVC’s 25th anniversary celebration. 25 to Watch is an all-access pass to the people, places and products viewers won’t want to miss in 2011. QVC’s Fashion Week event marks the first of these moments with a preview of the 25 to Watch campaign and access to QVC’s growing app portfolio.

Additional behind the scenes footage and celebrity and designer interviews will be available on QVC’s social networking platforms following the event.

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