‘Homemade Millionaire’ Winner Sells Out Her Edible ‘Bake Huggers’ On HSN Debut

You ever get a yen to eat a cupcake along with its wrapper? Then Debra Lee’s Bake Huggers are for you. That is, if you were up at 7 a.m. Saturday to order them for $20.

Lee, the winner of Friday’s episode of TLC’s “Homemade Millionaire,” sold out her invention, the Bake Huggers, during her premiere on HSN.

The entrepreneur made a live appearance on HSN Friday night at 11 p.m., immediately after being announced the winner of the second of six episodes of the hour-long reality show. Then she made her official debut with her product Saturday morning.

The sold-out Bake Huggers, eat your heart out

In case you’ve been living under a rock, “Homemade Millionaire” offers aspiring female entrepreneurs the opportunity to showcase and sell their products on HSN. The show is produced by Kelly Ripa and Mark Consuelos’ production company Milojo Productions for TLC.

Here’s the poop on Lee, courtesy of HSN’s PR department.

“As a mother of three, Lee found herself baking and decorating cupcakes often. Frustrated by the time it took to get the results she wanted, she knew there had to be a better way. Lee created a wrapper for cupcakes that was not only decorative, but also edible. Her time-saving solution was fun, creative, and best of all, eliminated the mess of traditional paper cupcake liners.”

Lee’s newly popular Bake Huggers sold out in less than five minutes during her HSN premiere at 7 a.m. Saturday.

“I am thrilled that Bake Huggers sold out on its first HSN run,” Lee said in a canned statemement. “Perseverance and believing in your product is the key to the American dream.”

One of the judge’s on Friday’s episode was celebrity chef and Cajun cooker Emeril Lagasse.

Here is the canned quote attributed to both Ripa and Consuelos, who apparently have been married so long that they now speak in unison.

“In the words of our guest judge Emeril Lagasse ‘why didn’t I think of that?!’ We’re so proud of Debra and are thrilled to hear she sold out of her products,” said Ripa and Consuelos. “This is exactly what we set out to do with this show … give women the chance to take these incredible inventions and become a success story.”

And here is HSN’s piece.

“Debra’s product nicely illustrates the premise of ‘Homemade Millionaire’ — there are millions of great product ideas, but few people with the passion, confidence, great story and drive to transform their idea into a successful product,” said Sandy Conrad, HSN’s senior vice president of merchandising. “We are thrilled with the response of our viewers to Debra’s great idea and look forward to having her back on HSN again in early 2011.”

Each hour-long episode of the TLC reality show follows three women vying for a chance to sell their inventions on HSN. Open calls were held throughout the U.S., and thousands of women showed up with their products, aspiring to become the next successful entrepreneur.

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14 Responses to “‘Homemade Millionaire’ Winner Sells Out Her Edible ‘Bake Huggers’ On HSN Debut”

  1. Marguerite Weems Says:

    Bake Huggers sold out before I could place an order. Where can I purchase these cupcake wrappers? Or, will HSN be the sole retailer for this product? I understand that Debra Lee will be back at HSN sometime in 2011 but I don’t want to wait that long to purchase this product.

  2. Minerva Rickman Says:

    Will u let me know asap when items become available to buy
    Thank you

  3. Barbara K. Says:

    I purchase Bake Huggers on Friday night and can’t wait to get them. I think Debra Lee came up with a fabulous idea. I give her a lot of credit for figuring it all out and bringing it to HSN. I can’t wait to bake for Christmas. The kids are going to love them.

  4. Dom Celentano The Foodpreneur Says:

    I have been following Debra’s progress for awhile… a great product because it addresses the recent upsurge in cupcakes AND solves the problem of the inherent slight messiness in cupcakes. You know… having to hold it in one hand while peeling off the wrapper with the other… you always get some icing on your fingers 🙂 Not to mention if the kids do this!

    As an Entrepreneur, her really “heavy lifting” is translating this HSN success into success at retail… for that is where she can scale here business up. WalMaArt, Bed Bath, Target, Kroger…. on and on. And don’t forget all of those “cupcakeries” popping up everywhere that could really use this product… the foodservice channel.

    Entrepreneurs, whether Women, Food other others take the Idea and successfully bring it to the Opportunity stage and that is where the work, fun and success occurs.

    All the Best!

  5. susan R Says:

    Did Debra actually “make this receipe”? These types of edible wafers have been around a long long time. I use to get this same type of product to decorate my b-days cakes as a child.
    I feel it’s not a new idea but a reinvented one!

  6. cynthia c Says:

    the minute i saw Debra and her bake huggers i knew she was going to be the winner !! Good for you girl, your product is great !

  7. Brittany Scott Says:

    Bake Huggers is not a re-invented idea, it’s creative & novel in a few big ways. One, is that it’s just so cool to eat the liner, especially if it takes on the flavor of what’s inside! There are SO many recipes I can think of to try. I just wish they weren’t sold out when I called! Two, is that Debra’s drawings would help me to save time when decorating. The Santa head is already done and I only need to add a red frosting hat! Now this is what a busy working mom or a busy mom is looking for!! Bravo Bake Huggers… please make more!

  8. Lillyanna Says:

    I would like to find out how to get on the. I have a patent pending on an invention that would save time for parnets trying to teach their children how to tye their shoelaces.

  9. Kimberly Says:

    Lillyanna, let me know when you publicize your product. I have a 3 and 5 year old that I would love to teach a SIMPLER way of tying their shoes! Looking forward to seeing your invention!

  10. jessica Says:

    did she sell out?!?! ’cause i wanted 2 buy some!!!!!! HSN needs 2 make more with her!!!!

  11. Lynne Giordano Bulger Says:

    Yes. I want some pretty pink design ones for my daughters birthday party.

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