Actress Kate Walsh Sold Out Her ‘Boyfriend’ On HSN

Actress Kate Walsh, a “Grey’s Anatomy” alum and now the star of “Private Practice, apparently picked the right venue to launch her women’s fragrance “Boyfriend.”

Flame-haired Walsh’s fragrance train case, including Boyfriend eau de parfum, pulse point oil and votive candle, sold out on Day One, Nov. 11, of her HSN appearance, exceeding sales expectations, so we are told.

“The success of launch day sales of the Boyfriend Fragrance train case, which offers a collection of fine fragrance and bath and body products, occurred in just 50 minutes of air time,” HSN said in a press release Wednesday.

“Walsh began selling the single pulse point roller ball, solid perfume and body creme on Day Two. The pulse point oil and body cream both sold out by day’s end. The launch day sales of Boyfriend, further reinforces the success that HSN has achieved with celebrity fragrances.”

Here is some more hype from the release:

Walsh describes her inspiration for the fragrance coming from a mysterious ex-boyfriend whose scent she missed. She wanted to be able to recreate the scent of that shirt he left behind. “A warm, nuzzly scent, this fragrance embraces you like a big hug. I really wanted women to have that delicious feeling of romance whether ‘he’s’ in the picture or not,” says Walsh. “I was thrilled to launch on HSN and to share my vision of the Boyfriend story with HSN viewers.”

And HSN honchos managed to get their two cents in.

“Boyfriend’s success further reinforces our role in changing the paradigm for a prestige fragrance launch and our commitment to continue to innovate in the retail space,” Lynne Ronon, HSN’s executive vice president of merchandising, said in a canned statement.

But here is some interesting dope on the social-media marketing of the scent.

Leading up to the launch of Boyfriend, Walsh released eight webimercials that she wrote and direcred, “relaying the sentiments the Boyfriend scent was developed to evoke,” HSN said.

Launched via various social media channels, including Twitter, YouTube and select blogs, the Boyfriend webimercials have been viewed more than 200,000 times to date and were released by Walsh prior to her appearance on HSN to drive excitement and anticipation.

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2 Responses to “Actress Kate Walsh Sold Out Her ‘Boyfriend’ On HSN”

  1. Daphne Says:

    That’s always amzing to me, I could never see buying a fragrance without smelling it first, but, kudos to her on her success!

    • Yvonne Says:

      I agree! I ordered Maeilyn Miglin’s sampler awhile back and thankfully, I was able to return it. I only liked 2 of the scents…one was a bit overpowering and the other was nice but not for me…it all went back. Go to a perfume store, smell, then order, if it’s cheaper online or HSN or whatever.
      Also, scent changes on your skin. Ask for a sample, rub in the crease of your elbow, then smell again an hour later. It may change a great deal.

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