High-End Jewelry Designer Sonia Bitton Returns To ShopNBC — Hawking Cubic Zirconia

Well, luxury jewelry designer Sonia Bitton is back on ShopNBC — selling a line that’s in sterlng silver and cubic zirconia!

French Bitton, who once brought ShopNBC glorious pieces that were thousands of dollars — with high grade diamonds and set in gold — now has the Sonia Bitton for Brilliante Collection on the No. 3 home shopping network.

Brilliante is ShopNBC’s simulated diamond line, i.e. cubic zirconia, the item that gave home shopping a bad rap. QVC’s brand name for this fake bling is Diamonique, while HSN calls its Absolute.

Exiled ShopNBC host Charla Rines was a huge fan of Bitton’s work, and always wore one of her huge diamond rings on-air.

But when Rines got the boot in January, Bitton became MIA from ShopNBC, too. We believe Rines was working with Bitton at an Australian home shopping channel for a bit earlier this year.

This is all part of the de-evolution of ShopNBC, which once targeted affluent customsers with high-end jewelry.

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One Response to “High-End Jewelry Designer Sonia Bitton Returns To ShopNBC — Hawking Cubic Zirconia”

  1. Paula Marx Says:

    I’m so disappointed with Sonia. She said she will have a “quality” show in August or September. We’ll see.

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