How HSN CEO Mindy Grossman Brought Iman To The Home Shopping Network, As Told By The New York Times

Model/entrepreneur Iman’s Global Chic line on HSN is one of the home shopping channel’s top four sellers among more than 200 apparel and jewelry lines, according to The Sunday New York Times.

In a Style section profile headlined “Not Just Another Pretty Face,” we learn how Iman’s association with HSN came about, as well as getting a history of how she went from being a Somalian diplomat’s daughter to a super model.

Iman, who is “Ziggy Stardust” creator David Bowie, came to New York City in 1975 knowing five languages, “but had never worn makeup or high heels,” according to The Times.

We learn about her ascension as a super model, and then about how she created her own makeup line for women of color in 1994. It turned into a $25 million a year business. Later on came HSN.

HSN CEO Mindy Grossman in 2007 “was convinced that any fashion merchandise with Iman’s name on it would be a home run for her television home shopping network,” according to The Times.

Iman didn’t want to do it initially, since she had no experience as a fashion designer. But she felt comfortable starting out with caftans, which she had worn while living in Egypt.

At one point in the story, Iman shows off her HSN sequin knit wrap.

The news peg for the story is that tomorrow, Monday, Iman will be recognized as the year’s Fashion Icon by the Council of Fashion Designer of America at Lincoln Center in Manhattan.

The story also notes, as we have already reported, that Iman in September will join another home shopping vendor, QVC’s Isaac Mizrahi, as a co-host on Bravo’s “The Fashion Show.”

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