HSN PR Folks, Please Post Press Releases On Events Before They Happen

Is HSN’s PR department taking tips now from the sleepy “communications directors” over at QVC?

We check the press releases on QVC, HSN and ShopNBC’s website several times a day, and this morning we saw that HSN had posted a new release.

It was about Jewel performing live on HSN and debuting her new CD, “Sweet and Wild,” on the No. 2 home shopping channel.

We started to write it up, but ran into a problem: Jewel already performed on HSN, on May 25.

While the press release is dated May 24 (see below), it was not posted until June 1.

Here’s a PR tip for the folks in St. Petersburg: Post press releases before, not after, an event has happened.

Grammy Award Nominated Singer Jewel Performs Live On HSN To Debut New CD “Sweet And Wild”
Exclusive Bundle Set Featuring Bonus CD Selections From ‘Sweet and Mild’ Launches May 25 and 26

(St. Petersburg, FL – May 24, 2010) Award-winning American singer/songwriter Jewel will debut her latest country album “Sweet and Wild,” as part of an exclusive bundle set available at HSN and hsn.com that also includes bonus CD “Sweet and Mild,” during her premiere on May 25 at 6 p.m. EST and May 26 at 12 p.m. EST. She will also perform songs from her new CD live on HSN.

“We are excited to give our customers an exclusive sneak preview of Jewel’s latest CD ‘Sweet and Wild’ before its official launch on June 8,” stated Sandy Conrad, SVP of Merchandising for HSN. “Jewel is a terrific entertainer, and we look forward to the live performance of her beautiful new songs.”

HSN customers will be among the first to hear Jewel perform songs from her new CD and be able to purchase the new two CD set for $17.95. ‘Sweet and Wild’ features eleven new tracks written and produced by the prolific artist, with the exclusive bonus CD “Sweet and Mild” offering five never-before-heard acoustic versions of some of her latest work.

“I am excited to join HSN and share my latest music with millions of fans who have long supported my music and career,” said Jewel. “‘Sweet and Wild’ was a work of love for me, and I’m thrilled to share the story behind my music with HSN’s customers.”

An American singer-songwriter, guitarist, actress and poet, Jewel has received three Grammy Award nominations and has sold twenty-seven million albums worldwide, and almost twenty million in the United States alone. She began her music career in 1995, with her first album which became one of the best-selling debut albums of all time, going platinum twelve times.

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