Archive for May, 2010

HSN Plans Multi-Million Dollar 33rd Birthday Bash In Sin City, We Can’t Wait For Our Invite

May 23, 2010

Molly Sims will be on hand for HSN's Vegas Live Celebration

After being away in Chicago on business last week, we’re way behind and just catching up on our blogs. But HSN is apparently having a big Las Vegas blowout to celebrate its 33rd birthday, with plans to telecast there live in August. We’re all for party-hardy B-Days, especially in Sin City.

HSN announced last week that it’s teaming up with Harrah’s for the home shopping channel’s “Lucky 33 Birthday Celebration,” a multi-million dollar promotion.

The summer-long birthday event kicks off June with millions of dollars in HSN gift cards becoming available to select Harrah’s Total Rewards members through local promotions, driving members to 25 Harrah’s casino resorts across the country.

Additionally, members can visit http://www.TotalRewards.com to learn how to enter and play the HSN $185,000 Birthday Giveaway, an interactive online instant-win game and promotion that provides participants the opportunity to win even more HSN gift cards.

HSN customers can get into the act at http://www.hsn.com/vegas as HSN celebrates its 33rd birthday with giveaways, savings and special offers for an array of new merchandise that’s slated to debut in July.

Those who play the game at http://www.hsn.com will automatically be entered into a grand prize drawing featured live each night on HSN TV throughout the month of July. Grand prize winners will receive one of 62 trips for two to HSN Live in Vegas, a spectacular, star-studded HSN shopping spree at Harrah’s Planet Hollywood Resort and Casino in Las Vegas August 14 to 15.

Jewelry designer Carol Brodie will be in Sin City to meet HSN fans

At HSN Live in Vegas, also August 14 to 15, HSN fans will have the opportunity to see some of their favorite personalities, including: celebrity chef Wolfgang Puck; Serious Skin Care founder Jennifer Flavin-Stallone; model-actress-jewelry designer Molly Sims; and inventor Joy Mangano.

All will be broadcasting live on HSN throughout the day on Saturday, August 14. In addition, attendees will be able to use HSN gift cards at eight boutique kiosks stocked with HSN merchandise.

Other personalities scheduled to attend include Susan Lucci, Tori Spelling, Carol Brodie, Debbie Meyer, Tony Little, Diane Gilman, Randolph Duke and Rhonda Shear.

Participating Harrah’s Entertainment resorts, include: Harrah’s Atlantic City, Bally’s Atlantic City, Bally’s Las Vegas, Harrah’s Cherokee, Caesars Palace, Harrah’s Council Bluffs, Flamingo, Grand Biloxi, Harrah’s Tunica, Harrah’s Atlantic City, Horseshoe Bluffs Run, Harrah’s Las Vegas, Imperial Palace, Harrah’s Joliet, Harrah’s Louisiana Downs, Harrah’s Laughlin, Harrah’s North Kansas City, Harrah’s Metropolis, Planet Hollywood Resort & Casino, Paris Las Vegas, Harrah’s Reno, Harrah’s Rincon, Showboat Atlantic City, Harrah’s St. Louis and the Rio All Suites Hotel & Casino.

“HSN is constantly striving to deliver new discoveries and a great shopping experience for our customers,” Bill Brand, HSN’s executive vice president of programming, marketing and business development, said in a prepared statement. “This exciting new relationship with Harrah’s provides HSN with a highly creative and compelling marketing platform from which to launch our birthday celebration. Harrah’s has an active member base of 10 million potential customers and we look forward to introducing them to HSN.”

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QVC Morning Host Pat James-DeMentri’s Bad Boy Ex-Husband (We Think) Is Fired From New York City TV Station

May 22, 2010

We don’t know if Pat James-DeMentri is still married to him or divorced from him, but the QVC’s host’s one-time better half got himself in trouble again. In fact, newscaster Vince DeMentri has been fired from WPIX-TV in New York City, according to the New York Daily News Saturday.

The tabloid’s story, headlined “DeMentri Gets Canned From Channel 11 News,” says he was let go just days after allegedly slapping a chauffeur during a fight over a parking space.

Read the story for all the juicy details.

DeMentri joined WPIX in March after getting in trouble, and scandals, at a station in Philadelphia “after bedding a co-anchor and engaging in an overly public beef with the station’s weatherman,” according to the News.

While working for WCBS in New York City in 2001, DeMentri was arrested for posing as a federal agent to get access to Ground Zero just two days after the 9/11 terrorist attacks. Those charges were dropped.

Atlantic Monthly, Bloomberg Businessweek Take Inside Look At Home Shopping’s QVC, HSN

May 22, 2010

Get this: both the Atlantic Monthly and Bloomberg Businessweek have stories on home shopping networks, namely QVC and HSN, respectively. Thanks to our friend Mike Squires for tipping us off to this.

If you are home shopping fans, we think you’ll enjoy the behind-the-scenes look these two articles offers.

The Atlantic story is headlined “The Genius of QVC,” and author Megan McArdle fesses up to being “a closet fan” of the No. 1 home shopping network. She bases much of her story on a tour she took of QVC’s studio in West Chester, Pa.

The article offers up many facts about QVC that we were never aware of.

“QVC’s merchandising power has nurtured blockbuster brands like Spanx body shapers — and whole sub-industries that help entrepreneurs get their products onto the shopping network (or at least claim to),” the story says. “The company’s allure is so powerful that Marlon Brando reportedly sought to become one of its celebrity presenters during his final, cash-strapped, obese, and depressed years.”

The article, which is well worth reading, also discusses the emotional tie that viewers develop with home shopping hosts.

“As one young woman said about her grandmother, whom she was accompanying on the tour, ‘She talks about them like they’re her friends,’” the article says. “Her grandmother also buys half a dozen items a week. QVC is expert at creating what consumer psychologists call ‘parasocial relationships’ — bonds that tickle our subconscious in many of the ways that real friendships do.”

The story in Bloomberg Businessweek, titled “HSN’s Fashionista,” focuses on the changes that CEO Mindy Grossman has brought to the No. 2 home shopping network.

The story kicks off describing HSN as the home of Suzanne Somers and her ThighMaster to tennis champ Serena Williams blowing out her HSN line, but jewelry to apparel.

“When Grossman was recruited for the job in 2006 by Barry Diller, chief executive of HSN’s then-corporate parent AC/InterActiveCorp, she told Diller that she would accept only if he gave her the freedom to turn the place upside down,” the story says.

“She wanted to transform HSN by making it more modern and tasteful: Maybe it would never be hip, it certainly wouldn’t try to be edgy, but it could at least be relevant,” Bloomberg Businessweek says.

Grossman viewed HSN a second-rate QVC, and went about changing that.

CEO Mindy Grossman lured high-end designers to HSN

“Within her first year at the company, she dumped about a dozen brands she had never heard of,” the story says. “Gone were the pants with elastic waists and anything that viewers could easily find elsewhere. Then she set out to create a studio environment that wouldn’t scare off the designers she hoped to feature. For that she turned to Andrew Sheldon, a British television executive. He streamlined the sets, cleaned up the green rooms, hired full-time makeup artists and hair stylists, and modulated the hosts’ presentations.”

The story says “Grossman, 52, is sleek and stylish, and she likes to pile on the necklaces and bracelets when she dresses. If women ask her for advice about accessories, she always says: ‘more.'” It doesn’t get into the fact that Grossman likes to show a little cleavage during business presentations.

Want to know how Grossman got those fancy Manhattan designers to come over to the dark side?

“In order to attract more power shoppers, Grossman set out to persuade a whole new type of designer to create collections for HSN.” the story says. “Among those who have happily, if nervously, appeared on the network as a result of Grossman’s coaxing are Naeem Khan, who designed the silver sequined gown Michelle Obama wore to the President’s first state dinner, and Badgley Mischka, who dressed Helen Mirren in gray silk and organza for this year’s Academy Awards. Grossman promised to protect them and their brands from ridicule and to present their clothes in sophisticated settings as she exposed them to an audience far greater than they could otherwise reach. She also charmed them.”

This valentine to Grossman closes with Williams, and offers some hard numbers.

“During her 24-hour visit, HSN sold $3.25 million worth of products; Williams accounted for about one-third of it. The 1,900 pairs of jeans are gone. So are the maxi dresses,” the story says.

The Homeshoppingista Crows About Beating ‘The Bible Of the Cable Industry,’ Her Ex-Employer, And That Other Home Shopping Blog

May 20, 2010

Mother, mother pin a rose on me. That’s what our childhood friend Diane’s mother would say if any of us kids bragged. Well, we’re bragging.

We beat our old employer, the guys that laid us off a year ago, and we beat the other home shopping blog with our blog Wednesday about NBC selling its stake in ShopNBC and the home shopping channel planning to get a new name and rebrand. We took the time to listen to ShopNBC’s first-quarter earnings, while others who claim to cover cable and home shopping, namely Multichannel News and Home Shopping Queen, apparently failed to bother to do.

We had an hour before we put on our makeup, fixed our hair and finished packing Wednesday before our cab picked us up. We were on are way to LaGuardia and Chicago.

But we still took the time to hear the call and frantically write the story, because it’s a pretty big one for the home shopping industry.

Multichannel News, the bible of the cable industry and our home for 16 years, thought the story was pretty big, too. They gave it pretty big play on their website about 24 hours after we wrote it.

Better late than never, guys. No credit to The Homeshoppingista, of course.

Home Shopping Queen wrote it up, we’re pretty sure after us, but she buried the freaking lead when she did. That’s what writers do when they get beat on a big story — they pretend it was not really so big.

But then, Home Shopping Queen says, “I don’t enjoy muddling through dense text filled with financial numbers.”

Well, The Homeshoppingista sure does. That’s where the best stories are. That’s where the real scoop and real news is. But then, our background is journalism.

We also gave our story to our friend Harry Jessell, who published it on TVNewscheck, with competes with B&C magazine, the sister pub to Multichannel News. How sweet it is.

We had to celebrate this little victory, so much so that we are writing this in the lobby of the Hotel Allegro in Chicago, paying $5.95 every 15 minutes on here. But we couldn’t wait until we got back to Jersey late Friday to write this.

At 8 p.m., we’ll be heading out to a fancy restaurant for dinner with our crew here. And we’ll be drinking a Bombay Sapphire martini, with olives, the celebrate Wednesday’s events.

There is a God.

Our next celebration will be when certain people get shit-canned from Multi, like we were. When that happens, we plan to walk to our favorite local watering hole, buy the bar drinks, and get “half a bag on,” as our dad would put it. Karma, we know you will kick in eventually.

NBC To Sell Stake In ShopNBC, Which Plans To Change Its Name And Rebrand

May 19, 2010

NBC plans to sell its nearly 20 percent stake in ShopNBC, which will change its name and rebrand by next February, officials from the home shopping network said Wednesday.

During a first-quarter earnings call, ShopNBC CEO Keith Stewart said that NBC, which is being acquired by Comcast, no longer sees TV retailing as a strategic fit. Therefore, NBC plans to sell its 6.5 million shares, a 19.8 percent stake, in the home shopping network. NBC filed with the Securities and Exchange Commission last Friday to sell its shares.

ShopNBC has a 10-year licensing agreement with NBC that expires next May, and the home shopping network for the past eight months has “very methodically” been working with a consultant to develop a new brand name, according to Stewart.

“We have a short list of names,” he said.

The home shopping channel had been called ValueVision, and the company’s corporate name remains ValueVision Media, until NBC acquired a stake in it nearly a dozen years ago. With NBC in as an investor-partner, ValueVision changed its network’s name to ShopNBC.

ShopNBC will roll out that new name gradually this summer, starting out on the Web, and will listen to customer feedback and suggestions, he added.

“We will respond to customers,” Stewart said.

The final evolution will be using the new name for the TV network, with that transition to be completed by next February, before the licensing deal with NBC expires, according to Stewart.

“It’s important that we own the brand,” Stewart said.

For example, having control of the network’s name would permit ShopNBC to expand internationally, according to Stewart.

GE Capital still owns 6 million shares of ShopNBC, which is a 15.5 percent stake.

ShopNBC’s Net Sales Drop 7 Percent In The First Quarter, While The Home Shopping Network Posts An $11 Million Loss

May 19, 2010

It was a very bad first quarter for ShopNBC. Maybe it’s bad karma for letting popular host Charla Rines go in January.

The No. 3 home shopping network Wednesday reported that its net sales dropped 7 percent, to $125 million, from the year-ago period. And it posted a $11 million net loss, down from its $12 million net loss a year ago.

“While sales in the business segment of consumer electronics were soft in the quarter, we have clearly defined strategies in place to ensure this business improves,” ShopNBC CEO Keith Stewart said in a statement. “We remain excited about our multi-channel offerings and go-forward plans to drive the top line and deliver sustained, profitable growth.”

The network’s first-quarter performance is especially disappointing when compared to the dominant players, QVC and HSN, who saw sales gains of 10 percent and 9 percent, respectively.

ShopNBC’s adjusted EBITDA was a loss of $4.3 million compared to an adjusted EBITDA loss of $6.8 million in the year-ago period, driven by improvements in gross margin.

Gross profit increased 8.4 percent to $45.7 million and gross profit margin improved 510 basis points to 36.6 percent versus 31.5 percent last year, driven by merchandise margin rate improvements in several key categories.

“We continued to make progress in the first quarter across the many leading indicators that drive our business,” Stewart said. “Our gross profit margin improved by 510 basis points to 36.6 percent. Our e-commerce penetration continued to perform at industry-leading levels, up 950 basis points to 39.6 percent. Disciplined execution in merchandising and financial planning remained in focus, reflecting well-controlled inventories, working capital management and tight expense controls, as we offered the customer a continuous flow of new and exciting merchandise….Looking ahead, we expect our customer activity and leading indicators to continue trending positively.

Big Whoop: ShopNBC Sees Increase, Just Among Minnesota Companies, For On-Line Customer Satisfaction

May 18, 2010

ShopNBC said Tuesday that the home shopping network achieved the largest year-over-year increase among Minnesota companies in an annual study of online-customer satisfaction.

The company scored 77 points, which is an eight-point increase from just one year ago, according to the survey by ForeSee Results.

We hate to be picky here, but ShopNBC is crowing about showing the biggest gain just among Minnesota businesses, not companies across the country. BFD, as we’d say in Jersey.

The study, which looks at the Top 100 online retailers, was based on customer-satisfaction data collected through FGI Research’s SmartPanel, a nationwide group of 1.6 million households that have agreed to participate in opt-in surveys.

Data was collected through surveys of more than 23,000 visitors to the Top 100 online retail websites by sales volume.

The data was then analyzed using the American Customer Satisfaction Index, a scientific methodology created at the University of Michigan that has become a leading industry benchmark for customer satisfaction performance

‘True Blood’ Will Be Back Doing Bad Things To You June 13 For Its Third Season

May 18, 2010

The Homeshoppingista’s passions include not only home shopping but also New Jersey and great TV programming. And we just got a press release from HBO on the return of one of our favorite shows, “True Blood.”

Oh, how we have missed Bill and Eric, and the phenomenal intro to the show.

Here are the fang-tastic details:

For Immediate Release

HIT HBO SERIES TRUE BLOOD KICKS OFF THIRD SEASON JUNE 13

With Bon Temps still reeling from the Maenads’ reign of terror, Sookie Stackhouse begins her desperate quest for the whereabouts of Bill Compton, while her fellow townspeople face new threats that make their previous problems seem tame by comparison.

TRUE BLOOD kicks off its 12-episode third season SUNDAY, JUNE 13 (9:00-10:00 p.m. ET/PT), exclusively on HBO, followed by other new episodes on subsequent Sundays at the same time. Mixing romance, suspense, mystery and humor, the show takes place in the not-too-distant future, when vampires have come out of the coffin, thanks to the invention of mass-produced synthetic blood that means they no longer need humans as a nutritional source.

The show follows the romance between waitress Sookie Stackhouse (Anna Paquin), who can hear people’s thoughts, and her boyfriend, 173-year-old vampire Bill Compton (Stephen Moyer), who went missing at the end of season two last year, and is now the object of a frantic search. Alan Ball (creator of the Emmy-winning HBO series “Six Feet Under”) created and executive produces the show, which is based on the best-selling Sookie Stackhouse novels by Charlaine Harris.

Other returning cast regulars on TRUE BLOOD include: Ryan Kwanten as Sookie’s trouble-prone brother Jason Stackhouse; Rutina Wesley as her in-mourning best friend Tara Thornton; Sam Trammell as Sookie’s shape-shifting boss Sam Merlotte; Nelsan Ellis as Tara’s sharp-tongued cousin Lafayette Reynolds; Chris Bauer as on-the-wagon detective Andy Bellefleur; Carrie Preston as Sookie’s fellow waitress Arlene Fowler; Todd Lowe as Terry Bellefleur; Jim Parrack as Hoyt Fortenberry; Alexander Skarsgård as vampire sheriff Eric Northman; Deborah Ann Woll as teen vamp Jessica Hamby; William Sanderson as Sheriff Bud Dearborne; Mariana Klaveno as Lorena Krasiki; and Kristin Bauer van Straten as Eric’s vampire sidekick Pam.

Joining the cast in season three are: Denis O’Hare as Russell Edgington, the Vampire King of Mississippi; Joe Manganiello as Alcide, a benevolent werewolf assigned to help Sookie; Brit Morgan as Debbie Pelt, Alcide’s werewolf ex-girlfriend; Theo Alexander as Russell Edgington’s royal consort Talbot; Grant Bowler as Coot, a werewolf; Lauren Bowles as Holly, a new Merlotte’s waitress; Marshall Allman as Sam’s long-lost brother Tommy Mickens; J. Smith Cameron as Sam’s mother Melinda Mickens; Cooper Huckabee as Sam’s father Joe Lee Mickens; Alfre Woodard as Ruby Jean Reynolds, Lafayette’s mom; James Frain as Franklin Mott, a vampire with a hidden agenda; Kevin Alejandro as Jesus Velasquez, an orderly who connects with Lafayette; and Lindsay Pulsipher as Crystal Norris, a mysterious girl from out of town who shares an instant connection with Jason.

Returning this season is Evan Rachel Wood as Sophie-Anne, the Vampire Queen of Louisiana.

June’s episodes:

Episode #25: “Pack of Wolves”

Debut: SUNDAY, JUNE 13 (9:00-10:00 p.m. ET/PT)

Other HBO playdates: June 13 (11:00 p.m.), 15 (11:00 p.m.), 16 (10:00 p.m.), 19 (10:35 p.m.) and 30 (8:00 p.m.), and July 4 (9:00 p.m.)

HBO2 playdates: June 14 (8:00 p.m.), 17 (10:00 p.m.), 18 (11:00 p.m.) and 20 (4:00 p.m.)

Sookie (Anna Paquin) turns to Eric (Alexander Skarsgård) for help in finding Bill (Stephen Moyer); Andy (Chris Bauer) urges Jason (Ryan Kwanten) to stay the course; Sam (Sam Trammell) reconnects with his past; Tara (Rutina Wesley) seeks refuge from her grief.

Written by Brian Buckner; directed by Daniel Minahan.

Episode #26: “Beautifully Broken”

Debut: SUNDAY, JUNE 20 (9:00-10:00 p.m.)

Other HBO playdates: June 20 (11:00 p.m.), 22 (11:00 p.m.), 23 (10:00 p.m.), 26 (10:30 p.m.) and 30 (9:00 p.m.), and July 4 (10:00 p.m.)

HBO2 playdates: June 21 (8:00 p.m.), 24 (10:00 p.m.), 25 (11:00 p.m.) and 27 (3:00 p.m.)

Russell Edgington (Denis O’Hare), the Vampire King of Mississippi, concocts a plan to consolidate his power; Eric remembers his past; Sam tests the strength of his family bonds; Tara finds an ally in shady vampire Franklin Mott (James Frain).

Written by Raelle Tucker; directed by Scott Winant.

Episode #27: “It Hurts Me Too”

Debut: SUNDAY, JUNE 27 (9:00-10:00 p.m.)

Other HBO playdates: June 27 (11:30 p.m.), 29 (11:30 p.m.) and 30 (10:00 p.m.), and July 3 (4:40 a.m.), 4 (11:00 p.m.), 6 (11:30 p.m.), 7 (10:00 p.m.) and 10 (10:30 p.m.)

HBO2 playdate: June 28 (8:00 p.m.)

In search of Bill, Sookie heads to Jackson, Miss. in the company of Alcide (Joe Manganiello), a werewolf bodyguard assigned by Eric to protect her. Jason is distracted from his police exams; Bud (William Sanderson) reaches the end of his rope; Arlene (Carrie Preston) copes with unexpected news; Franklin charms Tara, and gets Jessica (Deborah Ann Woll) out of a jam; Eric bequeaths a gift to Lafayette (Nelsan Ellis). Haunted by visions from his past, Bill (Stephen Moyer) makes a surprising pledge of allegiance.

Written by Alexander Woo; directed by Michael Lehmann.

Concluding its 2009 run last September, the second season of TRUE BLOOD was a hit with critics as well as subscribers. The Boston Globe called the show “pure perfection,” while the San Francisco Chronicle termed it “bloody good,” and New York’s Daily News hailed the “exceptionally good ensemble cast.”

“True Blood: The Complete Second Season” will be released on DVD and Blu-ray May 25. Bonus features include “Character Perspectives,” “Vampire News,” trivia and in-depth audio commentary.

TRUE BLOOD was created by Alan Ball; based on the Sookie Stackhouse novels by Charlaine Harris; executive producers, Alan Ball and Gregg Fienberg; co-executive producers, Brian Buckner, Nancy Oliver and Alexander Woo; supervising producer, Raelle Tucker; producer, Mark McNair; associate producer, Christina Jokanovich.

QVC Revs Up ‘Makeover Day’ To Support Dress For Success, With A $250,000 Donation As Well

May 18, 2010

We’ll be busy at a conference in Chicago Thursday, so we’re going to miss QVC’s National Makeover Day.

QVC’s 24-hour event is “geared toward helping its customers make over their homes, looks and lives,” according to the home shopping channel’s press release.

But we can’t make too much fun of it, since it’s all for a good cause. QVC is working with its vendors to raise awareness for Dress for Success Worldwide, an international non-profit dedicated to helping disadvantaged women achieve economic independence. All will be making a collective contribution of $250,000 to the organization.

As part of “National Makeover Day,” QVC is giving six women from Dress for Success personal life makeovers – including a beauty makeover from Bobbi Brown (our fellow Montclair, N.J., resident), a financial makeover from Suze Orman (who lives in Chester, N.J.) a hair makeover from Chaz Dean (we’re not impressed with his Wen product so far) and a fashion makeover from Bradley Bayou and Gretta Monahan.

“Dress for Success helps disadvantaged women create their own life makeovers,” Joi Gordon, CEO of Dress for Success Worldwid, said in a canned statement. “Thanks to QVC, on May 20 people across the country will meet six of our most incredible success stories – women who have changed their lives and now are poised to achieve their dreams.”

The transformations will be revealed live on QVC, with the experts sharing how QVC’s customers can achieve similar results from the comfort of their homes.

“We wanted to create a day devoted to helping women create positive change in their lives,” Claire Watts, QVC’s president of U.S. Commerce, said in a statement. “It’s not just about changing your look – it’s about changing your outlook. We are thrilled to join forces with our vendor community to raise awareness for Dress for Success. Over the years, the organization has impacted the lives of so many women. We’re honored we can play a part in helping them to continue these important transformations.”

Citizen Stock Launches Today, With Our Niece And Nephew’s Photos Part Of Its Library

May 18, 2010

David was right on the ball with his photo of our nephew Evan

We have known photographer Sherrie Nickol since our days at Crain’s New York Business, back when she was single and childless. Well, since then Sherrie has married another world-class photographer, David Katzenstein, and their son is in college. Times flies, as they say.

Sherrie and David, after much planning and research, have created a stock photo company, Citizen Stock, that launches today, Tuesday.

They took photos of more than 1,000 people — including our niece Sydney, our nephew Evan and your’s truly — to create this library of portraits of everyday people.

The photos they did of Syndey and Evan were amazing. In the case of Evan, David took a shot of him that captures a soccer ball mid-air over Evan’s hand. It’s great.

So we wish Sherrie and David great luck with their new venture.

Here is the press release on Citizen Stock.

FOR IMMEDIATE RELEASE:

CITIZEN STOCK LAUNCHES INDUSTRY’S FIRST RIGHTS MANAGED DATABASE OF IMAGES SHOT EXCLUSIVELY AGAINST WHITE

Models are all “real people”

New York, NY – May 17, 2010 – It’s about being real.

Citizen Stock today launches a groundbreaking stock agency that offers art buyers a premium library of photographs documenting real people and their emotions.

Created by assignment photographers Sherrie Nickol and David Katzenstein, a husband and wife team, Citizen Stock (www.citizenstock.com) is one of the first stock photo agencies devoted solely to portraiture of “real people.”

Our niece Sydney's Citizen Stock photo

The models aren’t professional models, but children, moms, dads, grandparents, skateboarders, lawyers, teachers, musicians, chefs, artists, office workers, clothing designers, shop clerks, and small business owners, to name a few.

In addition to homegrown New Yorkers, the “real” people who model for Citizen Stock originate from many parts of the U.S. and from a diverse group of countries all over the world.

They all find their way to a photo studio in Manhattan’s Noho neighborhood where they pose for award-winning photographers Sherrie Nickol and David Katzenstein.

Photographed against a white background and in a series of activities and clothing, the “real” models offer a unique and accessible collection of images for the advertising, design and media industries. Citizen Stock offers a consistent blend of emotion and style and a depth of unique, high quality imagery.

“We launched Citizen Stock because we want to develop and build a library of beautiful images for the commercial market that integrates the spirit of the people we photograph with the needs of our clients,” says Katzenstein, an award-winning commercial, corporate and fine art photographer with a keen interest in cultures around the globe.

Adds Nickol, a commercial and fine art photographer known for her striking portraits and explorations of the relationships between people and their environments, “Photographing hundreds and hundreds of diverse people for the Citizen project has been an exhilarating and rewarding experience. Everyone who walks into our studio has a fascinating story to share with us.”

Citizen Stock is online at www.citizenstock.com, and on Facebook at http://www.facebook.com/citizenstock. For more information, contact Robin Kamen, robin@citizenstock.com, or 212 995-0259.