Here is the press release:
AFTER RECORD-BREAKING RATINGS, THE STYLE NETWORK GREENLIGHTS SECOND SEASON OF
POPULAR DOCU-SOAP “JERSEYLICIOUS”
Produced by Endemol USA, “Jerseylicious” is Style’s Most-Watched First Season in the Network’s History Among Women 18-34 and Women 18-49
Los Angeles, May 6, 2010 – The Style Network announces a second season pick-up of 10 episodes for its new one-hour comedy docu-soap “Jerseylicious.”
Produced by Endemol USA, “Jerseylicious” follows the lives, loves and 24/7 mayhem of stylists in and out of their high-profile New Jersey salon.
The series, which critics have called “a hair-raising new reality show,” “a cut above the rest” and “a fabulously flashy drama,” airs Sundays at 10pm and the season one finale is slated for May 9. Season two of “Jerseylicious” will debut fall 2010 on Style.
“’Jerseylicious’ is the perfect blend of big personalities, bold style and nonstop drama,” said Salaam Coleman Smith, President, The Style Network. “Style viewers tell us that they love the authenticity of this show and the unapologetic sense of style. We’re excited to see what new escapades and makeover madness season two will bring.”
“We are thrilled with the breakout success of ‘Jerseylicous,’” said David Goldberg, Chairman of Endemol North America. “Our truly unique cast of outspoken and vibrant characters were expertly captured by Alex Duda and the Endemol team in tandem with the collaborative and insightful executives at Style. We’re committed to make season two bigger, better and even more
Season one of “Jerseylicious” has reached over 9.4 million total viewers since its premiere on March 21 making the series Style’s most-watched first season ever among women 18-34 and women 18-49. “Jerseylicious” outperforms Style’s primetime average by over +80% among households, while it attracts more than twice as many women 18-49 than the norm. The success of Jerseylicious has largely been driven by younger women 18-34, nearly tripling Style’s primetime average series in that demo to date.
The drama at the salon is fueled by Olivia, a young but bold make-up artist who’s trying to make it on her own, and Tracy, a confident hair stylist who loves battling with Olivia for attention – especially over the same man.
The salon is run by the business savvy mother/daughter team of Gayle and Christy who are under enormous pressure to grow the salon’s clientele. Also working at the salon is Gigi, a young hair stylist who wants nothing more than a big Italian wedding and Alexa, one of the top bridal make-up artists in the tri-state area who proudly refers to herself as the “Glam Fairy.”
Rounding out the group is stylist Anthony, who started working at the salon temporarily when his own salon was being renovated, and had no idea what he was about to walk into!
Three-time Emmy winner Alex Duda is Executive Producer for “Jerseylicious.” The series is produced by Endemol USA. David Goldberg is the Chairman of Endemol North America. Sarah Weidman and Merah Chung are Executive Producers for Style.