Joy Mangano Sells 30,000 Of Her New Performance Sneakers In Their Debut

HSN’s in-house inventor/entrepreneur Joy Mangano in only three hours Monday sold out 30,000 pairs of her new performance sneakers, which give you a workout when you walk, according to the home shopping channel.

“I’m always striving to find innovative technologies and products that offer more to the consumer, and who doesn’t want to tone and get a secret workout with every step you take?” Mangano said in a canned statement Tuesday.

“My goal was to design a foot flattering silhouette incorporating this ground-breaking Get Fit technology, and I just knew our HSN customers would fall in love with them. They are the most comfortable sneakers I’ve ever slipped into!”

But Joy, you’ve got to getter a snazzier name for those sneakers, not the current Performance Platforms with Get Fit Technology by Grasshoppers.

“Our goal was to create a product that would provide toning benefits and at the same time offer a stylish look,” Keds president Kristin Kohler Burrows said. “We are excited by the consumer response and look forward to continuing to collaborate with our great partners Joy Mangano and HSN.”

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