ShopNBC To Debut Record 40 New Products During ‘Beauty Discovery Week’

Dr. Robert Rey

ShopNBC says it will launch a record 40 new beauty products during its first-ever “Beauty Discovery Week,” which kicks off at 10 p.m. Friday.

The beauty bonanza will conclude on April 28, our birthday.

Beauty Discovery Week launches with the show series, “Beauty Confidential,” on Friday night, which showcases the latest beauty must-haves from some of the industry’s top beauty experts.

During the event, viewers will be educated and entertained as “Christi Harris demonstrates how to get the brows you’ve always wanted,” ShopNBC said in its press release Thursday.

ShopNBC promises us that Frank Rizzieri from Rsession Tools will show viewers how they can achieve runway-ready hairstyles in the comfort of their own home.

Frank Rizzieri

Eric Sakas from Vapour Organic Beauty will prove that cosmetics can be both beautiful and good for the skin.

Dr. Robert Rey from Sensual Solutions will provide answers to younger looking skin.

The event will also include ShopNBC’s problem-solution oriented show series, “ShopBeauty.” During this program, even more beauty experts will be assembled to offer products that solve common beauty problems.

Also debuting during Beauty Discovery Week is the all-new show series on ShopNBC, “Beauty You Love.” Comprised of top-rated customer picks and favorites, the show will air Monday at 11 a.m. and Tuesday at 2 p.m.

In addition, ShopNBC will launch a new bath-and-body-line brand in a self-titled show, “Fruits & Passion,” which will premiere on ShopNBC with two shows: Sunday at 3 a.m. and 12 p.m.

Dimitri James

In addition to the 40 plus new beauty products debuting on ShopNBC’s Beauty Discovery Week, featured will be a number of existing ShopNBC beauty brands, such as Skinn Cosmetics by Dimitri James.

“The industry’s top beauty insiders have been gathered to bring the latest innovations, beauty insight, and wow-products to women of all ages on Beauty Discovery Week,” Donna Tarantino, ShopNBC’s director of beauty, health & fitness said in a canned statement.

“It’s all about the customer at ShopNBC, and for those tuning into this event, we want to make their experience as entertaining and interactive as possible while solving their everyday beauty problems,” she said. “We look forward to taking the customer experience to the next level with this new beauty event on ShopNBC.”

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