QVC Names Doug Rose Senior Vice President of Multichannel Programming And Marketing

Doug Rose

QVC Monday promoted Doug Rose to senior vice president of multichannel programming and marketing.

In this position, he continues to oversee teams responsible for strategic content, multichannel programming, public relations, marketing and brand development. Rose most recently served as vice president of programming and marketing

“With 28 years of marketing and advertising experience, Doug brings extensive knowledge of QVC’s business, programming and branding strategies to his new role,” said Claire Watts, QVC’s president of U.S. Commerce, to whom Rose reports. “His strategic vision will play an instrumental role as we continue to leverage our multimedia assets and evolve our programming.”

Since joining QVC in April 1994, Rose has held various key marketing roles. He began his career at QVC as director of consumer marketing, in which he managed the company’s consumer advertising, direct marketing and sponsorship programs.

He was later promoted to vice president of merchandising brand development, in which he oversaw QVC’s Vendor Relations department and was responsible for introducing new brands to QVC and for creating strategic alliances between QVC and other retail and media entities. .

Prior to joining QVC, Rose enjoyed a successful 12-year advertising career in San Francisco and Philadelphia with Ketchum Advertising, Young & Rubicam and Hal Riney & Partners. His advertising experience includes media planning and account management on packaged goods brands such as Clorox, Nestle and Campbell Soup, as well as Clio Award-winning campaigns for Bartles & Jaymes Wine Coolers and Gallo varietal wines.

Rose has been a guest lecturer at the Harvard and Stanford Business schools and has spoken on trends in customer service and electronic retailing at a variety of national marketing and retailing seminars. He earned his bachelor’s degree in history from Colgate University.

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