Red Carpet Designers Badgley And Mischka Dish About How They Wound Up On HSN: The Mindy Grossman Connection

Couture and HSN designer James Mischka, The Homeshoppingista (my head's as big as Nancy Reagan's) and Mark Badgley

HSN gave the press a sneak peek Thursday at Badgley Mischka’s spring line for the home shopping channel. And it rocked.

We and a handful of other early-rising writers got to interview both bling boys. Mark Badgley and James Mischka, who were charming and down to earth (we hear tell Mischka grew up in Jersey, so that’s a big plus in his favor right off the bat).

They then took us through their merchandise, set up in displays at the couture design house’s headquarters in Manhattan’s Garment District.

When we first heard that Badgley Mischka, the designers of bedazzling couture red carpet gowns, were coming to HSN last year we couldn’t believe it. These are the guys who have done dresses for the likes Madonna, Jennifer Lopez, Sharon Stone, Sarah Jessica Parker and Jennifer Garner, to name just a few of their clients.

The duo debuted their lower-priced American Glamour apparel and accessory line last November on HSN, and the goods blew out the door.

The design partners, we found out, go way back with HSN CEO Mindy Grossman, and talked to the home shopping network for several years about coming onboard. Mischka, the blond, said he worked with Grossman at his first job at WilliWear from Willi Smith back in the 1980s.

“I’ve known her for 27 years,” Mischka said.

The duo, dressed in their uniforms of jeans and jackets, just opened a store in Palm Beach. They want to spread their wings and expand their brand, and that’s where HSN came in, especially in an economy where the luxury category has been hit hard.

“We were selling $10,000 evening gowns for about 16 years, which is fun, but it’s a specialized niche and a niche that we love,” the bespectacled Badgley said. “But today, you can do more than just that single kind of category.”

A georgette dress, far left, is one of Badgley Mischka's hot items for the spring, along with quality leather purses

Surprisingly, or not, the designers said that the women who guy their luxury couture clothes are also shopping for their wares on HSN.

“After the HSN thing in November, we were walking down Worth Avenue and 12 people stopped us on the street and said, ‘Oh, I saw your stuff on HSN. I bought a bag or I tried to get a bag but it was sold out,’” Mischka said. “So the Worth Avenue-Palm Beach customer also shops HSN.”

And, just as we’ve been preaching, those young fashionistas in Badgley Mischka’s Seventh Avenue showroom watch the No. 2 home shopping network.

“All the girls here in the office are closet HSN shoppers,” Mischka said. “Their closets are apparently full of those hangers.”

He was referring, of course, to Joy Mangano’s Huggable Hangers. Our closet is full of them, too.

The designing duo returns to HSN March 17 for one show, and for 12 hours on March 18, with the Today’s Special, which is a hell of a lot of air time.

The spectator look and studded purses are part of the American Glamour collection this spring

“We’re supposed to be on for 12 hours, if we live to tell the tale,” Badgley said.

Mischka said they recently saw fellow HSN vendor Stefani Greenfield, and she advised them, “Don’t drink too much Red Bull, or you won’t sleep on your hours off.”

Badgley admitted that it’s not easy to be on-air live, trying to come up with dozens of adjectives to describe a shirt, for example.

“James and I don’t really have the gift of gab, so it’s a challenge,” he said.

Well, the HSN hosts sure have it, so don’t worry too much, Mark,

Our blog on the new collection is coming shortly.

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One Response to “Red Carpet Designers Badgley And Mischka Dish About How They Wound Up On HSN: The Mindy Grossman Connection”

  1. Karen Says:

    Great picture! You know what they say about people with big heads…they look great on TV. Maybe you should look into that.

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