HSN’s Joy Mangano Breaks Record With Orders For 180,000 Of Her Home Fragrance Product — Two Weeks Ago

Mangano's Forever Fragrant

Joy Mangano, HSN’s so-called “Mother of Invention,” is doing well with products beyond her Huggable Hangers.

Maybe they’re taking a cue from QVC PR, but HSN waited two weeks to finally put out a press release on inventor-entrepreneur Mangano making HSN history Jan. 31 by selling 180,000 units of her home fragrance product, Forever Fragrant, in one day.

She surpassed her previously held record, for Huggable Hangers, by more than 50 percent.

Here is Mangano’s canned quote.

“I am thrilled by the overwhelmingly positive response to Forever Fragrant. I believe in the product, but didn’t know just how many people would be as excited about it as I am. HSN, once again, has been the perfect platform to allow me to enter the homes of 93 million Americans and share with them such a remarkable new household item.”

Forever Fragrant are fragrance-releasing sticks and discs that last up to two years.

Mangano introduced six new scents to the collection during her January appearance: Blackberry Grape (deep purple); Coconut Colada (golden yellow); Country Home (red); Couture Powder (pink); Eucalyptus Desert (dark green); and Lavender Fields (lavender). Fresh Linen (white) and Vanilla Amber (amber), two of the original best-selling scents, were also reintroduced.

Yummy.

Mangano’s claim to fame is her Huggable Hangers. Laugh if you will, but our closet is full of them. They really do free up a lot of space in your wardrobe. There’s a reason more than 260 million of them have been sold.

HSN owns Mangano’s company, Ingenious Designs LLC, making of the Huggable Hangers, My Little Steamer. IDL is now also
managing and designing product for the guitarist Esteban, Iman, Serena Williams, Paula Abdul and chef/restaurateur Todd English.

“Joy epitomizes the creative, entrepreneurial spirit that thrives here at HSN and we couldn’t be happier about her latest accomplishment, especially as it coincides with her 10th anniversary,” said Lynne Ronon, HSN’s EVP of merchandising. “Her ability to take practical home solutions to the next level is unmatched. She has an innate talent for creating products that people need and want to have in their homes.”

Advertisements

Tags: , , , , , , , , , , , ,

2 Responses to “HSN’s Joy Mangano Breaks Record With Orders For 180,000 Of Her Home Fragrance Product — Two Weeks Ago”

  1. Becca Says:

    Did you get a chance to read the more than a thousand plus negative reviews of this ‘FOREVER FRAGRANT” which suddenly disappeared from the HSN website 2x on both airings when it received unfavorable 1 star reviews from irate consumers who purchased? At this point, a class action suit is in order and is warranted. I need not elaborate.

  2. JJ Says:

    I love Joy Mangano products…..What I do not love is ingenious designs corporate people. I need replacement covers for my luggage and you would think this company is fort knox…. no one helps you with anything. You cannot get anywhere if you need help. I’ve been working on this for months… Sadly, I am returning suitcases..and will be done with anything Joy Mangano. Why make such amazing products and not have amazing follow up….

Leave a Reply to Becca Cancel reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


%d bloggers like this: