No. 3 ShopNBC Brings In Yet Another QVC Veteran, Bob Ayd, As President

ShopNBC president Bob Ayd

ShopNBC Thursday named Bob Ayd, a QVC and Macy’s veteran, president, reporting to CEO Keith Stewart.

As part of his new role, Ayd will oversee merchandising, planning, programming, broadcast operations and on-air talent.

“I am thrilled to be joining ShopNBC,” Ayd said in a prepared statement. “The culture is passionate, the focus is on the customer, and the opportunity at hand is golden. With already very exciting things happening at the company, I’m looking forward to doing my part in helping ShopNBC build on its progress to date while quickly ushering in a new decade of success.”

Ayd is the latest of a series of QVC executives that Stewart, himself a QVC alum, has brought over to ShopNBC as part of his team.

With three decades of experience, Ayd has an extensive background and track record, including executive leadership roles at multi-billion-dollar retailers QVC and Macy’s.

He was most recently consultin, but prior to that he served as executive vice president and chief merchandising officer at QVC U.S. During his tenure at QVC, he also served as senior vice president, design development & global sourcing and brand development, and senior vice president of jewelry and fashion.

While at Macy’s, Ayd held a number of executive leadership positions including senior vice president in women’s

“We are excited to welcome Bob to the ShopNBC family,” Stewart said in a canned statement. “His fluent understanding of our business and world-class multichannel retailing expertise, coupled with the building blocks already in place at the company, will help accelerate our timeline to drive increased sales and profitability. Equally invaluable are Bob’s strong vendor relationships and industry contacts, which span the globe. We look forward to benefiting from his strong leadership, vast relationships and strategic guidance.”

Ayd will be granted inducement stock options Feb. 1 covering the right to purchase 350,000 shares of the company’s common stock. The options will have an exercise price equal to the closing price of the company’s common stock on the date of grant.

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One Response to “No. 3 ShopNBC Brings In Yet Another QVC Veteran, Bob Ayd, As President”

  1. peggy kelly Says:

    i am very angry about charla. i am returning all of my recent items .

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