A Review Of ‘Dreck,’ QVC’s 28-Hour Black Friday Extravaganza

In the next few days we are sure QVC will put out a press release about the robust sales from its 28-hour Black Friday event. We bet the revenue breaks records.

But we’re in the camp of viewers who were disappointed at the consumer-electronics-heavy assortment of goods, and bland “gift shows,” that QVC had on the air Friday. If fact, some irritated posters on QVC’s online forums rather eloquently summed up our sentiments.

In a thread titled, “In all my 20 years as a Q customer,” poster Bungo went on to write “I have NEVER seen such dreck as I have seen for this holiday season.”

“Dreck,” for those who don’t know, is derived from Yiddish and German and means “trash, rubbish,” according to Merriam-Webster.

Online poster Moonsista agreed with Bungo, writing, “22 years here and I agree. It’s like they drag out the cheapest, chintziest stuff made in China that they can find….I’m also tired of the same things over and over – the Floxite mirror, ClickFree external hard drive, Philosophy Amazing Grace, Mrs. Prindable’s, etc.”

Gardensla posted, “I’m into my second decade with the Q too and I totally agree with your assessment AND use of words to describe holiday 2009. Where are the high quality great priced jewelry items we’d all like to give? What happened to the really luxe cashmere scarf and glove sets of yore that were perfect SIL gifts?”

She went on, “And, how can you do holiday without lovely pajama and robe sets? Instead we get slankets, flashlight and coffeemakers — all of which I can buy for less at Target. Q always touts its amazing buying power due to its size and clout in the industry. Why then aren’t they offering the super items at way below retail prices of the past?”

Other QVC posters complained that the home shopping network wasn’t offering free shipping and handling, and that it had very few Easy Pays available.

We know why QVC programmed Black Friday the way it did. All the home shopping networks, including QVC, are shifting their product mix away from pricey jewelry, whose sales have nosedived. They are stocking more of the hot-selling consumer electronics items.

But for customers like us, who became home shopping network fans because of their huge assortment of jewelry at great prices, a Dell laptop or pocket camcorder is not going to float our boat.

By the way, we were too tired to stay up and watch, but did host Dave James survive his 28-hours straight on the air for Black Friday?

Advertisements

Tags: , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


%d bloggers like this: