Jewelry Lovers Beware: Put Up With The Traffic And Hit The Malls, Not QVC, On Black Friday

Dave James

We’re not feeling QVC’s much-hyped 28-hour “New” Black Friday event. If you’re a jewelry junkie like us, it’s not your day to tune in.

First of all, as QVC CEO Mike George has said, the network has shifted its product mix to more consumer electronics goods. And that’s reflected in the three — count ’em — three Today’s Special Values that QVC has Black Friday.

They are a Sharper Image projector, a kids Playhut Travel Lounger and the lowest-priced camcorder QVC has ever offered, a Sylvania pocket camcorder at $29.

We have to admit, the inexpensive camcorder is pretty neat. And it hands-down beats HSN’s Today’s Special, a Vado HD pocket camcorder at $129.

QVC host Dave James is staying on the air for the full 28 hours of the network’s event, and at about 8 a.m. he was looking a little tired. His kids did a paper-link chain for him with 28 links, one for each hour, and he’s pulling one off as he finishes another hour.

We’re amazed at the press attention QVC’s Black Friday event has garnered. On Friday the New York Daily News did a story on QVC, HSN and ShopNBC’s and their Black Friday strategies.

QVC host Lisa Robertson, QVC vice president of marketing and programming Doug Rose and HSN executive vice president of programming Bill Brand were all quoted.

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