Actress Molly Sims’ New Jewelry Line, Grayce, Premieres Friday Night On HSN

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Molly Sims

HSN is really going all out to promote actress Molly Sims’ new jewelry line, Grayce. It debuts Friday night at 10 p.m.

There are several video clips of the gorgeous blonde on HSN’s Web site, and the network has been running many promos of Sims and her jewelry.

Sims, part of the cast of the show “Vegas,” even wrote a letter posted on HSN’s Web site.

“This is the first time I have ever put my name on a product, and I couldn’t possibly be more proud of the outcome,” Sims wrote.

“I started collecting jewelry at a very young age,” she continued. “My mother used to travel to estate auctions and sales and buy boxes and boxes of jewelry – so it’s no surprise I grew up playing in my mother’s jewelry box! Jewelry was the first thing that really distinguished my personal style, and to this day, I still build all my outfits around jewelry, whether it’s going to lunch with a girlfriend or to a red-carpet event.”

Sims’ pieces include large cuffs studded with crystals and a variety of necklaces.

“Grayce is inspired by all aspects of my life,” she wrote. “From my varying career roles (actress, model, humanitarian) to the many sides of my style and personality (downtown girl, all-American girl, glamour girl, traveling gypsy girl) – this collection truly represents all of me. I love having the freedom to be a different girl from day to day – or even in the same day!”

HSN CEO Mindy Grossman is so psyched about Sims’ collection, the executive even mentioned it during a third-quarter conference call Thursday.

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