Wall Street Journal Chronicles The Challenges Of Liz Claiborne Honcho William McComb, Who Struck Deal For Isaac Mizrahi To Come To QVC

The Liz Claiborne executive who just did a major deal for QVC to partner with designer Isaac Mizrahi and also carry the Liz Claiborne New York line comes under scrutiny by The Wall Street Journal Tuesday. And it isn’t pretty.

The story headlined, “Claiborne CEO Hangs On,” talks about Liz Claiborne CEO William McComb, and how the company has suffered seven consecutive quarterly losses on his watch. Liz Claiborne reports its quarterly earnings Wednesday.

McComb was responsible for recruiting Mizrahi, fresh from his success at Target, to come to Liz Claiborne as creatice director. But the women’s clothing maker still was seeing ink.

In October, Liz Claiborne officially announced a major deal to make JCPenney its sole bricks-and-mortar retailer. As part of that announcement, Liz Claiborne also said that Mizrahi would be doing a line of premium apparel, accessories and home products for QVC, and that the home shopping network would also be selling the Liz Claiborne New York line.

McComb is on the hot seat to turn Liz Claiborne around.

As an aside, The Journal quotes Kay Koplovitz, Liz Claiborne’s chairman. We know Koplovitz, and interviewed her, from our cable-reporting tenure. She is a cable pioneer who founded USA Network, and later Sci Fi Channel (recently renamed the silly Syfy).

We didn’t realize that Koplovitz, who left USA Network in 1998, was at Liz Claiborne. In the cable world, she was known as a tough-as-nails executive.

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One Response to “Wall Street Journal Chronicles The Challenges Of Liz Claiborne Honcho William McComb, Who Struck Deal For Isaac Mizrahi To Come To QVC”

  1. Damaris Kolker Says:

    women loves deep colors so i think that the best womans clothing should have bright and beautiful colors ‘*’

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