InStyle Magazine Says Upscale Jewelry Designer Stephen Dweck Has Second Lower-Priced Line In Works, In Addition To QVC’s Dweck Diamonds

It looks like “rock star” jewelry designer Stephen Dweck isn’t just doing a lower-priced line for QVC. He has a second affordable jewelry line in the works for retail. 

Dweck, whose upscale pieces are sold in Neiman Marcus, next month will debut a jewelry line called Garden of Stephen in Bloomingdale’s, according to the November issue of InStyle magazine. This week Dweck debuted another lower-priced line, Dweck Diamonds, on QVC.

In a story headlined “Rock Star,” InStyle notes that celebrities such as Beyonce and Blake Lively of “Gossip Girl” all wear Dweck’s upscale jewelry, which is chunky and loaded with huge semiprecious gems. Actresses Salma Hayek and Catherine Zeta-Jones rocked (get it) Dweck’s jewelry when they were cover girls for InStyle.

Dweck’s Garden of Stephen jewelry is totally different from the work he has done for QVC, and both lower-priced lines are nothing like his higher-end pieces. The jewelry that will be sold in Bloomie’s includes gold-plated chains with semi-precious charms and scarab rings. They are in the $235 to $345 price range.

QVC’s Dweck Diamonds pieces were inspired by nature. They have an organic feel, with designs that incorporate flowers and twig-like branches. Some of the jewelry had tiny buds, sprinkled with diamonds. The most expensive QVC piece was a $604 necklace, which sold out.

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