From Neiman Marcus To QVC: Jewelry Designer Stephen Dweck’s Arrival On Home Shopping With Dweck Diamonds, Not Dweck Cubic Zirconia

For jewelry lovers, designer Stephen Dweck’s debut on QVC Tuesday night caused quite a buzz. And his premiere didn’t disappoint.

“I was able to finally be a jeweler, but for America,”  said Dweck, who looked more like a bespectacled professor than a red-carpet jewelry designer. “I’m really proud of what I’ve done here tonight.” 

His nature-inspired Dweck Diamonds, crafted out of silver and 14 carat gold, ranged in price from $55 for a ring to $604 for a gorgeous swirl necklace

Dweck, who was quite modest and charming, has worked on his QVC line for more than a year. In New York, we would call him a mensch. His company is a family business, with his mom and brothers part of the operation. He said he fans are called “Dweckettes.”

During his premiere show Dweck said, “Jewelry is such  an important part of our lives, whether we admit it or not,”  calling his QVC pieces “future heirlooms.”

A few years ago Dweck had a trunk show at the Neiman Marcus in Short Hills, N.J., and we purchased our first and only piece of his jewelry: a big necklace with large pieces of bright red bamboo coral. It was very much a signature Dweck piece.

We have blanked out how much we paid for it, but we remember it was a lot for us. But we wanted one of Dweck’s pieces. Host Lisa Robertson also said she had some of his jewelry. 

Dweck’s upscale “bench” jewelry is exactly the kind we love: huge, chunky necklaces, rings and bracelets with enormous semi-precious stones. It’s very distinctive. You know one of Dweck’s high-end pieces when you see it.

But his line for QVC is totally different in style from his upscale jewelry. First of all, his QVC jewely incorporates “a kiss of diamonds,” as Robertson put it.

And second, the pieces are on a small, delicate scale, not featuring big rock-like stones. The Dweck Diamonds jewelry is inspired by nature, featuring flowers (the “Caroline” collection) and branch-like and bud-like features (the “Fortuna” collection).

The Caroline and Fortuna collections are named after his two daughters, Dweck said. And the flower-design comes from the flowers that Dweck, an avid gardener,  grows in  Brooklyn, he told Robertson. The third Dweck collection, the Fortuna Black collection, has a black rhodium finish.

Dweck did a very traditional design, a heart in the Fortuna Black collection, that looked like it was made out of a miniature twigs, with a bark-like texture. The QVC pieces are modeled after real branches Dweck has in his studio.

Dweck is so passionate about jewelry, it was a pleasure to watch him. He says he gets ideas for his work when he dreams at night, and scribbles them down in the dark.

“It makes me very proud to be a jeweler,” he said, talking about his Fortuna Black Criss Cross Bangle.

Dweck started out studying sculpture, and several of his pieces are in museums, including the Metroplitan Museum of Art.

Dweck is also a great cook, dishing up lunch for Robertson when she visited his studio, she told viewers.

So for those who still use the words “cubic zirconia” to describe home shoppings networks: HELLO!

Luxury jewelry designers such as Judith Ripka and Robert Lee Morris all have lower-priced lines for QVC. Morris designs runway jewelry for fashion designer Donna Karan. We’re very happy he is doing sterling silver for QVC. Dweck is in very good company.

Of  his QVC line, Dweck said, “Jeweler meets artist, and vice versa.” We agree.

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One Response to “From Neiman Marcus To QVC: Jewelry Designer Stephen Dweck’s Arrival On Home Shopping With Dweck Diamonds, Not Dweck Cubic Zirconia”

  1. Clifton Bergeron Says:

    There is a gentleman in Curacao who lives by the sea. His eyes are clear as the sea waters and, like the sea, he is strong-willed. his name is Bert Knubben.(64) He is on the beach of the BREEZES Resort Hotel and a artisan of the exclusive “kings” black coral jewelry which he obstinately insist must be written black “koral”. A solid touch, since the initials are his own and in Curacao, he is synonymous with this priceless stone which he fastidiously makes in his small shop, the KORALART gallery, together with his good-looking wife Fennie, on the palm sands of the Breezes Resort Hotel.

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