ShopNBC Launches First Beauty And Fashion Week Saturday, Hot Label Laundry By Shelli Segal On Board

As part of its continuing effort to diversify, ShopNBC is kicking off its first-ever Beauty & Style Week event Saturday night.

The event will feature ShopNBC’s largest number of beauty and fashion launches ever in one week.

“We are thrilled to present this chocked-full, week-long Beauty & Style event to our viewers,” ShopNBC’s chief merchant Msaid Kris Kulesza said in a prepared statement. “Some of the most sought-after brands in the industry will be featuring their new beauty and fashion must-haves as well as great holiday gifts on ShopNBC.”

Kulesza said, “From the likes of the hottest celebrity hair stylist Ted Gibson Beauty to global brand Laundry by Shelli Segal, from Dr. Robert Rey aka ‘Dr. 90210’ to America’s favorite shoe expert Miss Meghan, viewers will discover a wide array of wonderful finds — items we affectionately refer to as ‘ShopFINDS.’ Those who tune in will also be titillated about the prospects of learning from these expert guests how to instantly update their look in a way that easily works for their lifestyle.”

As part of the event Rey, known as E! Entertainment Television’s “Dr. 90210” and an in-demand cosmetic and reconstructive surgeon in Beverly Hills, will be introducing his new skincare line, Sensual Solutions, on ShopNBC. Through his products, Dr. Rey offers a non-invasive alternative to plastic surgery. Rey will be on air Sunday.

Celebrity hairstylist Gibson will debut his hair care line on ShopNBC Oct. 27. Based on Wild Orchid extract as its key ingredient, his product line will be featured during self-titled show hours throughout the day.

Following a strong reception by ShopNBC viewers at its launch in late August 2009, Sensa Weight-Loss System will appear this Sunday during eight self-titled show hours to educate viewers on how to use their simple approach to weight loss.

Also returning to ShopNBC is Vapour Organic Beauty. Eric Sakas, beauty expert and co-founder, will be the on-air guest this next Tuesday.

Beauty & Style Week is not only premiering new brands, but new shows. “Beauty Confidential” will make its debut next Tuesday. It will feature nothing but beauty insiders themselves, like Gibson, who will share their first hand knowledge with viewers.

Shoe expert Meghan Cleary will make her world-wide debut on ShopNBC next Wednesday. Meghan will premiere her new collection exclusively at ShopNBC during “Beauty & Style Week Party” at 9 pm ET.

The hot fashion brand Laundry by Shelli Segal will premiere next Thursday during shows titled after the line.

And the style program “Geneology Fashion DNA” will debut during a show titled after the line Oct. 30. Only at ShopNBC, this modern lifestyle apparel collection offers contemporary and casual looks with attitude that are ready for workday to weekend.

ShopNBC will also introduce Hope Brick — founder of RADARinsights and fashion industry veteran — as trend expert for the shopping network. She will appear in style-focused segments throughout Beauty & Style Week that educate viewers about the latest trends while providing fashion advice that translates the hottest styles into any wardrobe.

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