ShopNBC Closes Distribution Deals

ShopNBC has completed negotiations with cable and satellite providers for deals that had expired at the end of 2008, officials said Monday.

Of the 73 million households in ShopNBC’s distribution footprint, these carriage agreements consisted of about 65 percent of these homes.

Throughout these negotiations the company stated it successfully preserved 100 percent of its distribution footprint, realized a cost savings of $24 million in fiscal 2009, and improved the network’s channel positions in many markets.

As part of these negotiations, the company successfully secured “dual illumination” at no additional cost in many critical markets. This technique allows ShopNBC programming to be broadcast on two different channels on one system, and the company stated it has already seen meaningful productivity increases in those markets.

“I am very pleased with our efforts to successfully conclude all of our carriage agreements that were up for renewal in the last year,” ShopNBC president and CEO Keith Stewart said in a prepared statement.

“This accomplishment is a major milestone for the company in its turnaround, as significant cost savings were achieved while we maintained our national footprint. I am also optimistic about our ability to increase our sales productivity per home across the board in these households.”

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